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Over-The-Top Video and Mobile Video TV HPA February 17, 2010 Gary Arlen Arlen Communications Inc. www.ArlenCom.com.

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Presentation on theme: "Over-The-Top Video and Mobile Video TV HPA February 17, 2010 Gary Arlen Arlen Communications Inc. www.ArlenCom.com."— Presentation transcript:

1 Over-The-Top Video and Mobile Video TV HPA February 17, 2010 Gary Arlen Arlen Communications Inc. www.ArlenCom.com

2 Over The Top Television Internet-delivered TV 230 million (global) “Web-enabled stationary CE devices” by 2013 Up from 32 million in 2009 (global) – Game consoles, Blu-ray players + TV sets 500+ million devices (including mobile/portable) Half of global HH will have Web-enabled device by 2013 20% are so equipped today Used for catch-up and VOD viewing Original content? Source: In-Stat, Jan. 2010 (c) 2010 Arlen Communications Inc.2

3 OTT: Where the Shows Are Internet video providers have made deals with TV set makers and providers of other access devices. Selected examples (January 2010): Sources: Screen Digest, Parks Associates, Arlen Communications Inc. 3(c) 2010 Arlen Communications Inc.

4 Overall Online Video Usage (U.S.) Jan-10 Year- over-Year Month- over-Month Unique Viewers (000) 142,6685.2%3.8% Total Streams (000) 11,061,4585.8%3.1% Streams per Viewer 77.50.5%-0.8% Time per Viewer (min) 188.75.7%-2.3% Source: The Nielsen Company, Feb 2010 4(c) 2010 Arlen Communications Inc.

5 Source: comScore Jan 2010 ~90% of Internet users watch online video

6 ALTERNATIVES: Over-the-Top Video Developing new revenue models HULU will charge for shows next year Disney “KeyChest” - multi-platform Next-generation Apple TV? What’s next for Boxee, Sezmi, Vudu, etc. Failure of Veoh? What kinds of video? (c) 2010 Arlen Communications Inc.6

7 TV Widgets On-screen info and show supplements Ad opportunities/enhancements Web-enabled TV sets 2009: 400,000 2013: 13.8 million Source: Parks Associates, Sept. 2009 76% of consumers believe that having a widget dock on primary TV set would be “valuable” Source: The Diffusion Group, September 20 09 Each family member can build custom widgets Yahoo, Google, others supplying developer kits 7 (c) 2009 Arlen Communications Inc.

8 Broadband Tries to Stay Competitive Broadband Tries to Stay Competitive Making a comeback with on- screen widgets Viewers can buy widgets, just like Apps – Program enhancements – Additional information and ads – Participatory TV – AT&T uVerse: Dallas pick your camera angle Sports events Similar to ACTV, Videoway of 1990s. 8(c) 2009 Arlen Communications Inc.

9 Over The Air Mobile Video Competing products arriving simultaneously Consumer confusion OMVC Sustaining the Broadcast model FLO TV Super Bowl commercials Mobile Internet Olympics commercials iPhone/iPad video options (c) 2010 Arlen Communications Inc.9

10 Coming Up FCC National Broadband Plan Due to Congress March 17 Integrates spectrum issues Inevitable court/Congress review “Spectrum grab” Inevitable use of airwaves Long term impact Serving viewer appetites Or business objectives? (c) 2010 Arlen Communications Inc.10 http://reboot.fcc.gov/


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