1. Wharfside Shopping Centre Boardroom 21 July 2014 BITC Healthy High Streets Campaign Penzance Initial Meeting 21 July 2014

2. Marcus Wilkinson, Chair, Penzance BID Steering Group Alfred Smith & Son Ltd, Penzance Dick Cliffe, Chair, Penzance Chamber of Commerce Penzance Town Councillor Elmsdale Guest House, Penzance Susan Stuart, Penzance BID Steering Group Member Chair, Penzance Neighbourhood Plan

3. Recent History (1) 2008-2011 Internal divisions pre-occupy Town 2011 (May) £60 million lost investment shock 2011/2012 Re-appraisal. ‘Bridge building’ 2012 Portas Pilots / Town Team formed. Strategy for Town Centre?

4. Recent History (2) 2013 –Local Govt. Election (40% change) –Businesses deliver Discovery Map (£21K raised) –Sainsburys opens / S106 funds available –Penzance BID prep. starts (income ~£170K p.a.) –Council initiates Neighbourhood Plan 2014 –BID launch to business community (favourable) –Town Centre Re-gen. Board formed (to spend S106)

5. Penzance in Penwith

6. Penzance Town Centre

7. Strengths v Weaknesses StrengthsWeaknesses Natural and built environmentLow self image / History of division Transport links (hub role)Low income demographic Aspirational place to liveOutdated property stock (1960s) Authenticity / DistinctivenessPoor event spaces Strong independent retail sectorPoor Town web presence Creative talentNo marketing strategy Super fast broadbandPoor visitor ‘welcome’ (aesthetics) Moribund harbour

8. Opportunities v Threats OpportunitiesThreats Impetus for changeRetail structural change Quality / ‘active’ tourismHayle retail growth Marine leisureLack of ambition / ‘stalling’ Under-utilized creative sectorRail unreliability Seafront/harbour-side hospitalityDeclining IOS economy Brand building (distinctive)

9. Why we wanted BITC here Widen local experience & skill base National retail perspective Objectivity Connections

10. Questions ?