1. Marketing Plan

2. Sections The What: Objectives & Imperatives The How: Sellout Strategic Plan The When: Launch Plan/Phasing The How Much is it Gonna Cost: Resource Requirements

4. YOUR BOOK: Objectives & imperatives Imperative 1: Imperative 3: Imperative 2: What’s your goal? Crystallize it here in one sentence. Should be something quantifiable. Strategic Imperatives are things you must do to achieve your overarching objective. Don’t Overwhelm yourself. Pick 3 and drive them forward. Adjust as necessary.

6. 5 P’s of Marketing Product Positioning Price & Place Promotion 12 3 4 5

7. 5 P’s of Marketing Product 1

8. Maximizing the product profile What are you selling? Yourself Your book What is the link between your personal story and your book?

9. Your Author Profile Who are you? What activities are you involved in? What are you passionate about? Sum yourself up in three words Your Picture goes here

10. Your book’s Profile Use single words to describe your book: Provacative Titillating Amazing Page-turner Thrilling Sum your book up in 5 words – this is like your pitch Your Book cover goes here

11. The story: what led you to write this book? Interview yourself What made you write the book? Why are you the best person to tell this story? Why should others read the book? What makes this book/story unique? How does it compare to other books like it in the genre? Who do you look up to in the genre? Why?

12. 5 P’s of Marketing Positioning 2

13. Positioning defined Unique place for product in customer’s mind, relative to the competition Who is the customer? Who is the competition? What’s unique about your book? How do you break-through?

14. Customer analysis Who are they? Who would you like them to be? Why? Where are they located? Who are they reading? Why do they read? How will you position the book for each customer group you are targeting? Does your cover and back cover copy speak to them? Are your blurbs from writer’s they buy?

15. 5 P’s of Marketing Price & Place 3 4 Email pantheoncollective@gmail.compantheoncollective@gmail.com to request your FREE copy of the complete TPC Marketing Plan Template!