1. LOGO Business Plan Theory

2. Contents EXECUTIVE SUMMARYPRODUCTMARKETING PLANNINGMANAGEMENT AND RESOURCE PLANNINGFINANCE AND FEASIBILITY

3. Executive Summary  Is a short resume to convince your client

4. Executive Summary Contents COMPANY INFO POINT OF INTEREST Corporate VISION & MISSION EXECUTIVE SUMMARY BUSINESS SUMMARY MARKET FUTURE PROJECTION FUND COMPOSITON

5. Product Our Product Product Management Product Concept & Development Product Eminence Product Marketing

6. Product Lifecycle

7. Marketing Planning Measurement Of Progress Performance Analysis Strategic Planning an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead. The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored. Is post-launched analysis after the product launched to the market

8. Strategic Planning STP Analysis Marketing Mix Strategy Competitor Analysis Marketing Planning SWOT Analysis

9. Measurement Of Progress 1 Changes in the environment mean that the forecasts often have to be changed 2 In many cases the best (most realistic) planning cycle will revolve around a quarterly review 3 Best of all, is probably a quarterly rolling review - planning one full year ahead each new quarter Plans only have validity if they are actually used to control the progress of a company: their success lies in their implementation, not in the writing'.

10. Performance Analysis Performance analysis B E C D A Sales analysis Market share analysis Expense analysis Use of Marketing Plans Financial Analysis

11. MANAGEMENT AND RESOURCE PLANNING Supply Chain Management Intelectual Property Management Product Management Finance & Risk Management Operation Management HR Management Available M&R

12. M&R Planning Also Include : Organization Structure Job Description Job Specification MANAGEMENT AND RESOURCE PLANNING Cont.

13. FINANCE AND FEASIBILITY Financial Document Total Project Cost Operational Cost Profit/Loss Cash Flow Balance Sheet Feasibility

14. LOGO