1. Using Twitter for Small Business NASLA Presentation February 8th 2012 Mike Bindrup www.mikebindrup.com

2. Nevada Small Business Development Center  Part of Nationwide SBDC Network  Statewide Resource for Small Business  No-Cost Confidential Business Advising  Low-Cost Workshops and Training UNLV NSBDC OFFICE (702) 895-4270 nsbdc.unlv.edu

3. Who is this Bindrup Guy Anyway? www.mikebindrup.com

4. I Know We Just Met… But, I Come Bearing Gifts www.mikebindrup.com  Downloadable Copy of This Presentation  Social Media Marketing Plan Template  Twitter eBook

5. Why Should I Use Twitter?

6. I Already Use:

7. Takes Too Much Time

8. Who Cares About what I Do?

9. I Have Important work to Do!

10. It Frustrates Me

11. I Would Rather…

14. Why Use Twitter for Business?  Rapid Sharing of Information  Gather Market Intelligence and Insights  Build Relationships with the Right People  Stakeholders  Shareholders  Future Customers  Colleagues  Become Part of the Conversation that is Happening

15. What is Twitter?  Twitter is an information network (Microblog). Millions of people, and businesses use it to discover and share new information.  140 characters  Subscribers Opt-in  Fast, Easy to Read, Public, Mobile (SMS)  Real-Time Communication

16. History of Twitter "...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was." – Jack Dorsey Jack Dorsey

17. The Power of the Blue Bird

18. Twitter Interface

19. Twitter Basics

20. Anatomy of a Tweet

22. Best Practices

23. Questions

24. Don’t Forget Your Gifts www.mikebindrup.com  Downloadable Copy of This Presentation  Social Media Marketing Plan Template  Twitter eBook