1. ONS Data Visualisation Rob Fry @fryford ONS Data Visualisation Centre 1

2. Statistics - the Official Perspective “The people I care about even more [than official users] are the citizen users. At the moment, the citizen user is essentially held away from all this data by the difficulty of access, so one of the things I will argue for very strongly is a new prioritisation for all forms of communication.” Andrew Dilnot CBE Chair UK Statistics Authority 2

3. 1 st Release – 16 th July 2012 Household and population estimates Individual age/sex band – national 5 year age/sex - subnational ? Rich, engaging content 3

4. 2 nd Release – 11 th December 2012 Univariate data for a range of topics Initially Local Authority level Extending to lower level geography 4

5. The Products http://www.ons.gov.uk/ons/interactive/vp1-story-of-the-census/index.html 5

6. http://www.ons.gov.uk/ons/interactive/vp2-2011-census-comparator/index.html The Products (continued) 6

7. http://www.ons.gov.uk/ons/interactive/census-map-2-1---religion/index.html The Products (continued) 7

8. Media Syndication 8

9. 9 Media Syndication (cont)

10. Syndication metrics 1 st release Pageviews by site, week beginning 16 th July 2012 025,00050,00075,000100,000125,000 9.5% viewed via www.ons.gov.uk ‘100 years’ animation data comparator ONS Telegraph Guardian BBC 10

11. Twitter - feedback 11

12. Twitter (continued) 12

13. Data Visualisation in ONS Where is it going? Story-telling Personalisation Social Gamification? 13

14. What can we learn? 14