1. Graphing Social Patterns West Intro & Welcome Dave McClure March 3-4, 2008 San Diego, CA

2. Brave New Web The Web is changing, becoming Social Social Networks growing, Users engaging Social Platforms deploying, Apps spreading Feeds distributing info, Viral Loops spinning Monetization somewhat elusive?... but: Good times for Developers and Marketers

3. Social Platform Wars Facebook (“Rebel Alliance” ?) Google / Open Social (“The Empire”?, “Coalition of The Willing”) Orkut iGoogle Gmail? YouTube? MySpace (“Clone Army”?) Bebo LinkedIn Hi5 Friendster Photobucket RockYou SocialMedia FB apps iLike Google Gadgets Flixster Slide Widgets OS apps Widgets OS apps Widgets ClearSpring Widgetbox Gigya Yahoo MyBlogLog Ning

4. Monday Keynotes – Charlene Li, Forrester – Amit Kapur, MySpace – Ben Ling, Facebook Sessions – Ten Million in Ten Weeks – Facebook Marketing 101 – Giving Good Poke [lunch] – Yahoo MyBlogLog API – The Need for Feeds – Bring Your Own Platform [break] – Widget Strategies – Privacy Management & Data Portability – The DiSo Project

5. Monday Night Facebook Open Bar AppNite Demo Contest The O’Reilly Radar – Tim O’Reilly Ignite! Werewolf… awwwooooooo