1. www.company.com 2013.11.08 Adviser 黃光渠教授 Group Member 呂孟原 黃亮勻 杜拉蒙 American Multinational Telecommunications Corporation

2. www.company.com Outline Introduction Background Mission and Vision Services Competitors and Acquisitions Competition IFE EFE References

3. www.company.com AT&T Is Currently The Largest Telephone Provider In The U.S. And The Second Largest Company For Wireless Mobile Communications. In 2009, AT&T Was Ranked Number One As The World’s Most Admired Company In Fortune Magazines List. https://www.youtube.com/watch?v=73VAnuh9g6A IntroductionIntroduction

4. www.company.com Can Be Dated As Far Back As 1885 When It Was Created To Expand And Operate The Long Distance Telephone Networks In The U.S. That Were Created By Alexander Bell. AT&T Pioneered Their Way Through Early Telecommunications, First With The Invention Of The Phone Then With The First T.V. And Radio Transmission. At &t’s Biggest Accomplishment Came In 1962 With The Help Of NASA, When AT&T Placed The First Commercial Satellite In Space. BackgroundBackground

5. www.company.com In 1913, the government established the Kingsbury Commitment, that said AT&T could act as a monopoly to provide universal service. This commitment was overturned in 1982, which resulted in the AT&T’s break up into seven smaller divisions. As the new AT&T began, they changed their concentration to their networks for wireless communications and broadband. BackgroundBackground

6. www.company.com "We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building shareowner value in the process." Mission and Vision

7. www.company.com U- Verse Home Phone Wireless Digital TV Bundles InternetServicesServices Wireless Digital TV Bundles U- Verse Home Phone

8. www.company.com COMPETITORS Verizon (Land Lines, TV, Wireless, Internet) Sprint (Wireless) T-Mobile (Wireless) Metro PCS (Wireless) ACQUISITIONS Bellsouth Cingular Wireless Note: AT & T Is The Largest Telecommunication Provider, Ranking In At Number 7 With Fortune 500 Competitors and Acquisitions

9. www.company.com CompetitionCompetition

10. Coverage Maps

11. www.company.com IFE Internal factors evaluationWeightRatingWeighted score Internal strengths Wide service coverage in America0.130.3 Low churn rate (1.35%)0.1540.6 Large customer base0.1240.48 4G (LTE) offers high speed service0.130.3 Increasing wireline data service revenue(7.6% in 2012)0.140.4 Upgrade equipment of wireline data service0.0830.24 Increasing liquidity and capital resources0.0630.18 Increasing long term debt0.0630.18 Internal weakness Decreasing ARPU (1.6% in 2012)0.1520.3 Higher service charge0.0820.16 Total weighted score1 3.14

12. www.company.com EFE External factors evaluationWeightRatingWeighted score Opportunities Increasing wireless service market0.1540.6 Globalization of telecommunication0.140.4 Interest rates decline in America securities markets0.0830.24 Oversea investment in Europe0.130.3 Threats Decreasing wireline voice market0.151 Economic environment will be worse0.0830.24 More competitors in telecommunication market0.0830.24 Changes in interest rates and foreign currency exchange rates 0.11 Increasing cost for litigation and government investgation0.0820.16 Changes in technology increases competition and capital costs 0.0820.16 Total weighted score1 2.59

13. www.company.com References At&t (2013) ‧ annual report 2012 ‧ 2013.11.4 ‧ from: http://www.att.com/gen/investor-relations?pid=9186

14. www.company.com Thanks for your attention

15. www.company.com