1. The old coca cola logo is Hand drawn but now it is Done by computer graphics The logo hasn't changed much Over the years and the actual Shape of the bottle is iconic.

2. In the modern packet I can see more Colours and the British stamp is Engraved in the potato. The logo as been redesigned to include tone and a flash of sun light. there is nutritional information on the front of the packet and the blue background has a variety of tone

3. Pear soap started doing there adverts with children. The most famous example is the child blowing bubbles However at a certain point they stopped Using children. Today the packaging is Bright, bold and has a clean design its Showing off how transparent the soap Is. The soap dosent make you have a Allergy or clog your pores.

4. The old Gillette packaging was simple And easy to read. Today the razors now look like they have there own personality And given their own name. the packaging Is colourful,sleek and bold.

5. The Cadburys purple packaging has stayed The same. the word Cadbury has changed From white to gold and its joined up in the 1950’s the ad mentioned cream but today (2015) Its now milk as it is healthier.

6. These are the ford logos through the ages the text has not changed Recently. The blue colour has changed slightly and now there is a 3d Effect. The very first logo is very decorative compared to the final one.