1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Shelley Hen | Solution Specialist January 2011 9. Media IO- Publisher IO

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ David and Jennifer are now ready to sign an IO and complete the booking process ▸ David needs to send a Request for IO to Jennifer so she can send it to him ▸ The publisher generates the IO in its own format ▸ They both need to sign it electronically BriefPlanningBuyingBookingTraffickingMonitoringAnalysis Publisher IO

3. © 2010 MediaMind Technologies Inc. | All rights reserved Request for IO Process Planner Send Request for IO Publisher Uploads the IO Electronic Signature

4. © 2010 MediaMind Technologies Inc. | All rights reserved BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

5. © 2010 MediaMind Technologies Inc. | All rights reserved Media IO ▸ Request for IO generation ▸ Send to publisher ▸ Electronic signature ▸ Revised IO Change Order (CH) ▸ IO Cancellation Order (CO) BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

6. © 2010 MediaMind Technologies Inc. | All rights reserved Let’s see the process ….

7. © 2010 MediaMind Technologies Inc. | All rights reserved Generate Request for IO (by Planner) From Proposals tab: Option to generate Request IO from Publisher

8. © 2010 MediaMind Technologies Inc. | All rights reserved Select site’s contact from list or add new. The contacts are saved under the Campaign Contacts and in the site’s account in MediaMind Add site’s recipients for this IO Option to send a copy to your email

9. © 2010 MediaMind Technologies Inc. | All rights reserved Once Sent… An email is sent to the publisher. The sender is the planner Includes: Link to upload the IO and e-signature Demo and help files

10. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher IO The publisher can upload the IO as an attachment and/or add notes The publisher can sign the IO electronically

11. © 2010 MediaMind Technologies Inc. | All rights reserved Alerts ▸ Planner will receive when publisher signs ▸ Publisher will receive when planner approves

12. © 2010 MediaMind Technologies Inc. | All rights reserved Agency Signature Option to sign in Preview & Sign The attachment can be viewed from the Preview as well

13. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking  Planners can seamlessly move proposed placements to trafficking in MediaMind  Placements will be added to the Media Plan tab in the campaign flow  Note: In case of a Publisher IO, it should be done from the Proposal tab In some cases, one or more of the sites or sections will not be recognized by MediaMind. In such cases, there is a need to map the site/section to an existing one, by selecting it from the list, or alternatively, by creating a new one The Resolve mismatch process is done through a wizard process where the user is asked to select Sites, then Sections etc. *Note- The mismatch process is the same as the process of importing a Media Plan

14. © 2010 MediaMind Technologies Inc. | All rights reserved IO Statuses StatusDescription IO CreatedIO uploaded by Publisher IO SentSent to publisher IO SignedSigned by one party IO ApprovedSigned by both parties IO CanceledCanceled by agency In addition, there can be also be a:  Change Order (CH) – when changes were made after the IO was sent (revised IO) by the planner or in case the publisher uploaded a new IO  In order for the publisher to upload a new IO, the planner needs to send a new Request for IO  Cancellation Order (CO)- when the IO was canceled

15. © 2010 MediaMind Technologies Inc. | All rights reserved Revised IO – Change Order (CH) Process

16. © 2010 MediaMind Technologies Inc. | All rights reserved Cancellation Order (CO) Process

17. © 2010 MediaMind Technologies Inc. | All rights reserved

18. Summary ▸ Upload by publisher ▸ Seamlessly move to trafficking ▸ Support Change Order and Cancellation Order ▸ E-signature