1. Aims To recognise the substantial developments made by the retail, leisure and business sectors in Dundee’s City Centre To highlight Dundee’s retailing provision Now in its 4 th year – started in 2006

2. The Process Decide on award categories Look for category sponsorship Nomination process Judging and voting Marketing and PR Event

3. Award Categories National Chain of the Year Independent Retailer of the Year Eating Place of the Year – Fine Dining and Café/Public House Newcomer of the Year Employee of the Year Community Award Consumers’ Retailer of the Year

4. Marketing Letterheads Nomination Forms Media features Voting Postcards Website Invitations Event banners

5. Launch 2008

6. PR Launch Media releases at all stages of planning Media sponsors – Radio Tay and D C Thomson (The Evening Telegraph) Radio talk-up Double page spread in local paper Post event coverage

7. The Hard Tasks! First year – setting criteria and categories Getting retailers to nominate themselves Getting forms in on time! Two weeks of phone calls to encourage entries Send entry forms to the judges in advance of the shortlisting process Ensuring the voting process is fair

8. Voting Process Simplicity and fairness! Judges’ votes account for 50% Free postcard voting Telephone Hotline On-line Text vote for Consumers’ Retailer category only

9. The Fulfilment Realisation that there are some real achievers in the city centre! Showcase of businesses, employees and community fundraising Networking for the retail industry Enthusiasm to gain votes!

10. The Awards Ceremony Choosing a suitable city centre venue Script writing and running orders Dressing the event suite Sponsors’ packs Pre-event photography for finalists with MC The Gold Envelopes Finalists’ certificates and winners’ trophies

11. Celebrity MCs

12. Capitalising after the Event Post event media – radio and newspaper Winners entered the Scottish Retail Consortium Excellence Awards Winners’ Dinner was provided by one of our sponsors! Prepare to make our event bigger & better next year by encouraging more entries!

13. Winners from 2008