1. PPEVENTSPPEVENTS ALLALL S E N S E S 3 November 2006 Presentation All Senses by PP EVENT for SONY

2. PPEVENTSPPEVENTS ALLALL S E N S E S A visual representation of Sony - creating awareness - present product range - position 'the brand' Sony - introduce coolsounds.comcoolsounds.com

3. PPEVENTSPPEVENTS ALLALL S E N S E S The Event: 24/25/26 May 2007 - a three day music festival - targeted to three audiences - representing Sony

4. PPEVENTSPPEVENTS ALLALL S E N S E S Day 1: 24th of May 2007 - 18:00 - 19:00 entrance - 19:00 - 20:00 opening speech 'State of Sony‘ opening diner buffet and dance floor - 20:00 - 00:30 Sony Music Sony Playstation Sony Pictures Sony Ericsson Personnel Benelux incl. partner/ 3000 people

5. PPEVENTSPPEVENTS ALLALL S E N S E S Day 2: 25th of May 2007 - 14:00 - 18:00 entrance Speech and welcome drink - 18:00 - 20:00 opening diner buffet and dance floor - 20:00 - 20:30 presentations Sony Music Sony Playstation Sony Pictures Sony Ericsson Clients and potential clients of Sony

6. PPEVENTSPPEVENTS ALLALL S E N S E S - 20:45 - 21:15 presentations Sony Music Sony Playstation Sony Pictures Sony Ericsson - 21:15 - 00:30 dance floor and activities Day 2: 25th of May 2007 Clients and potential clients of Sony (Continued)

7. PPEVENTSPPEVENTS ALLALL S E N S E S - running programme 13:00 – 01:00 Day 3: 26th of May 2007 Ticket Holders: target group is 20 – 45 years old - live music performances on different stages - Sony products - photo and video area

8. PPEVENTSPPEVENTS ALLALL S E N S E S - cinema shots - dance floor - playstation corner Day 3: 26th of May 2007 Ticket Holders: target group is 20 – 45 years old (Continued)

9. PPEVENTSPPEVENTS ALLALL S E N S E S The Venue: Now&Wow - Maashaven Rotterdam - old Silo - 4000 people - three areas - transport

10. PPEVENTSPPEVENTS ALLALL S E N S E S Sponsors

11. PPEVENTSPPEVENTS ALLALL S E N S E S Silent Sponsoring - Watertaxi Rotterdam Sponsors (Continued) - Golden Tulip - Hotel NY

12. PPEVENTSPPEVENTS ALLALL S E N S E S - mail invitation Promotion Employee Party - present/invitation box incl. bracelet - website with special employee link

13. PPEVENTSPPEVENTS ALLALL S E N S E S - mail invitation Promotion Client Party - website link for employees incl. ´ticketbox´ for ordering tickets online

14. PPEVENTSPPEVENTS ALLALL S E N S E S - sponsor information Website www.sonyallsenses.com - PS3 promotion - new movies - music downloads (coolsounds.com) - much more!

15. PPEVENTSPPEVENTS ALLALL S E N S E S - expressing the feeling of All Senses Billboard/Abri´s - small sponsor logo´s - coolsounds.com

16. PPEVENTSPPEVENTS ALLALL S E N S E S - oor.nl Banners - sony.nl - mtv.nl - preview.nl

17. Example Banner oor.nl PPEVENTSPPEVENTS ALLALL S E N S E S

18. PPEVENTSPPEVENTS ALLALL S E N S E S - DVD employees After Event Experience - ordering pictures through website

19. PPEVENTSPPEVENTS ALLALL S E N S E S Budget

20. PPEVENTSPPEVENTS ALLALL S E N S E S - Representation Sony Conclusion - Stimulating brandawareness - Three day event - Wide audience - NOW&WOW - Broad publicity - Fantastic event