1. Introduction to Enron Communications Distributor Marketing and Sales Enron Communications, Inc. Enron Communications

2. Enron Communications Marketing & Sales Channel Partner Marketing and Sales Support Marketing Development Funds Program Next Steps Questions and Answers

3. Enron Communications ePowered Marketing Objectives Differentiate distribution partner services Solidify distribution partner value to subscribers Increase the demand and market opportunity for high bandwidth application services

4. Enron Communications ePowerOnline Dedicated resources for ePowered Distributors Interactive training and product seminars Marketing tools and information Monthly program updates and information

5. Enron Communications

6. Online Marketing Tool Kit ePowered Application Services Marketing Tool Kits Advertiser Marketing Tool Kit Field Event/Seminar Tool Kit Telemarketing Tool Kit Direct Marketing Tool Kit

7. Enron Communications On-line Marketing Tool Kit Co-branded ad banners and logos Easily accessible via Enron Communications’ web site @ www.enron.net/epoweronline Enables you to promote ePowered Media Cast immediately with emails, web site notifications, newsletters, etc.

8. Enron Communications ePowered Mshow Offered regularly for ePowered Distributors Easily accessible from any browser Interactive presentation combines powerpoint, streaming media, and “real time” instructor feedback Archived presentations are available at www.enron.net/epoweronline

9. Enron Communications

10. Enron Communications Service Provider Starter Kit Enron Communications information Training and Sales CD Product information Target customer profile Partners information

11. Enron Communications ePowerOnline-Getting Connected www.enron.net/epoweronline Your team lead creates user accounts and passwords login and get ePowered!!

12. Enron Communications ePowerLocator Connects end-users to ePowered Distributors Creates fulfillment mechanism for ePowered marketing initiatives Provides qualified leads to ePowered Distributors

13. Enron Communications

14. Funds available NOW to promote your ePowered product offering Partnership between distribution partners, Enron Communications, and Cisco ePowered marketing programs support sales and marketing efforts Marketing Development Funds

15. Enron Communications ECI provides launch package Funds increase for each additional PoP Distribution partners match total allocation Marketing Development Funds

16. Enron Communications Available funds are managed by distribution marketing group and Enron Communications Jointly developed and approved marketing plan executed by distribution partners Invoice and copy sent to Enron Communications for reimbursement Funds are distributed and aged by distribution marketing group MDF Tracking Process

17. Enron Communications Example: MDF Application Initial allocation$20 K Matching funds$20 K Available funds$40 K Direct mail design and fulfillment $30K City Search banner ad $10K Banner development $ 0K (on-line marketing tool kit)

18. Enron Communications Next Steps Experience ePowerOnline Attend an ePowered Mshow Create an ePowered Marketing Plan Execute on plan and ePower your subscribers!!