2. English Tourism Week: A week-long celebration of one of England’s most important industries! Raising the profile of tourism as a key driver for the economy, employment and quality of life with key decision makers at a national level Providing a national framework which local destinations and operators can use to build their own distinct campaigns Increasing awareness amongst consumers of Destination England, of the variety of experience, accessibility and great value for money

3. Online resource containing key information on ETW including a toolkit containing: Posters Logos Online banners Official ETW flyer Guides to the benefits of running an ETW15 event plus plenty of tips and ideas for getting involved A geo-map of all consumer events taking place across England, promoted through all consumer and corporate channels.

4. 14 – 22 March 2015 2015 is well placed to be even Bigger & Better! Great foundations have been laid and next year we want EVERYONE whose business is English tourism to get in involved to generate: More events More debate More profile for English Tourism, its reach, its value and its power