1. September 12,2014 Web Platform Content and Structure

2. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 2 Overview The new Web Platform will reduce the burden of website maintenance on councils while improving the quality of content. To achieve this, we are providing: High-quality national copy that can be automatically pushed to council sites. A structure that Showcases local content. Allows councils to augment national content with local content. Tools to manage and display Events and Activities, Forms and Documents, and Staff Directories. A team to review your current website and provide recommendations for structuring council-specific content and design best practices.

3. Global Navigation Sections Confidential and Proprietary - Not for Public Distribution - Do Not Copy 3 The Global Navigation is broken down into three sections. They are all accessible from every page of the site. 1.The Eyebrow: A section for links to key pages, tools, and resources. 2.Primary Navigation: Shows the primary national and council sections of the website. 3.Footer: Used for council-specific content, such as Privacy Policies, Terms and Conditions, and Social Media links and icons. Footer Eyebrow Primary Navigation

4. Primary Navigation Sections

5. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 5 Primary Navigation About Girl Scouts (National) Events (Council) Cookies (National) Volunteer (National) Optional Section 1 (Council) Optional Section 2 (Council) The Primary Navigation includes three national sections, a council Events and Activities section, and up to three optional council sections. Optional Section 3 (Council)

6. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 6 About Girl Scouts (National) About Girl Scouts (National) Events (Council) Cookies (National) Volunteers (National) Optional Section 1 (Council) Optional Section 2 (Council) We Are Girl Scouts Our Programs Grade Levels What Daisies Do What Brownies Do What Juniors Do What Cadettes Do What Seniors and Ambassadors Do Ways to participate Troops Camp Travel Series and National Events Journeys Badges Highest Awards Bronze Award Silver Award Gold Award Our History How to Join About Girl Scouts, the first section in the Primary Navigation, gives an overview of the movement, programming that takes place across councils, and how to join. The bulk of the section is given to Our Programs. In addition to the programs covered below, some councils choose to append local programs to this sections. Content analysts can advise on the best ways to do this. This section covers information that is common to most council websites. For those councils who choose to take advantage of the section, it greatly reduces the burden of content creation. As updated content is available, this section (and all national sections) will update automatically, further reducing the workload on the council level. Optional Section 3 (Council)

7. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 7 Events and Activities (Council) About Girl Scouts (National) Events (Council) Cookies (National) Volunteer (National) Optional Section 1 (Council) Optional Section 2 (Council) Events List Events Detail Register (eBiz) Event Calendar The Events and Activities section is a tool that will look the same across councils, but will contain council-specific content. The tool will give users the option of viewing Events and Activities either in a list or on a calendar. Once they see something of interest, a single click takes them to a page with all of the details. Note: In the initial release of the Web Platform, councils will continue to use their current registration systems – typically eBiz – for Events and Activities only. In a future release, Volunteer Systems will be used for registration purposes, providing users with a single sign-in for the site. Optional Section 3 (Council)

8. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 8 Events and Activities (Council) continued The section also includes an Advanced Search function to help users find exactly what they’re looking for. It is searchable by Keyword, Region, Date, Program, or Category. The Advanced Search is also customizable, allowing councils to add their own Categories.

9. Events and Activities (Council) continued Confidential and Proprietary - Not for Public Distribution - Do Not Copy 9

10. 10 Cookies (National) About Girl Scouts (National) Events (Council) Cookies (National) Volunteer (National) Optional Section 1 (Council) Optional Section 2 (Council) About Girl Scout Cookies Meet Our Cookies Where Cookie Money Goes Find Cookies For Cookie Sellers Resources Rewards (Council) Donation Programs (Council) Other Product Sales Programs (Council) The Cookie section will be customized to your program. Out of the box, it includes content specific to the bakery you work with – either ABC or LBB. It also provides three pages for you to customize, addressing aspects of the program specific to your council: Rewards, Donations, and Other Product Sales Programs. Optional Section 3 (Council)

11. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 11 For Volunteers (National) About Girl Scouts (National) Events (Council) Cookies (National) Volunteer (National) Optional Section 1 (Council) Optional Section 2 (Council) Why Volunteer Ways to Volunteer Online Support for Troop Leaders Like the About Girl Scouts section, this includes content that is common to many council websites, reducing the burden of content creation. It provides adults with both the reasons to and the ways they can volunteer. Currently, many council sites are filled with documents and resources that support the work of volunteers. To improve the user experience, resources directed at volunteers have been moved to the Volunteer Tool Kit (VTK), providing an uncluttered experience for the general public and a powerful tool for volunteers. Optional Section 3 (Council)

12. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 12 Optional Council Sections (Council) About Girl Scouts (National) Events (Council) Cookies (National) Volunteer (National) Optional Section 1 (Council) Optional Section 2 (Council) Many councils will append one or two sections to meet needs that are specific to their work and identity. Among the most common sections are Camps About Our Council Alumni Donors These additional sections can be tailored to meet your specific needs. After reviewing your site, a content analyst will work with you to determine the best ways to use these additional sections. Optional Section 3 (Council)

13. Eyebrow, Footer, and Right Rail

14. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 14 The Eyebrow The Eyebrow is completely customizable, though we recommend three to five links. These links include: Sections that are not in the Global Navigation. Shortcuts to high-traffic areas of the site. (Often pages within large Global Navigation sections.) Tools such as Forms and Documents. Below is a fairly typical council eyebrow. ContactCalendarFormsShop Careers About Our Council: A section of council-specific pages that is often found in the primary navigation as well. Shop: Many councils link to the GSUSA store (http://www.girlscoutshop.com).http://www.girlscoutshop.com Forms and Documents: A searchable tool of every form and document on the site. (See following slide.) This is often a deep link to a page in one of the Global Navigation sections. Calendar: A deep link to the calendar view in the Events & Activities section. Contact: A link to the council’s contact information. This is often a deep link to a page in one of the Global Navigation sections.

15. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 15 Forms and Documents Council sites can have hundreds of forms and documents posted throughout the site. This page is a tool providing users with quick access to the most frequently used forms and Advanced Search functionality to help them find exactly what they’re looking for – whether it’s posted on one of the site’s pages or simply available for download from the Forms and Documents section. Users can search by Keywords and Categories. The search is customizable, allowing councils to add their own Categories. (Note: The Document Type search is still tentative.)

16. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 16 Footer Though the green-bar footer is a design requirement that anchors the page, links are optional. It is often used for: Privacy Policies Terms and Services (or Terms and Conditions) Social media links or icons. A sample footer is displayed below.

17. Confidential and Proprietary - Not for Public Distribution - Do Not Copy 17 Right Rail The right rail is used for banner-ad style callouts and calls to action. They are commonly used for: Volunteer recruitment Girl Scout signup Note: For the initial release, banners will most likely be the same on all pages. In future releases, they will be adjustable from page-to-page. Below are mockups of right-rail banners. Example of Southern App designed banners