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Group #11 Matthew Fernandes Manuel Rangel Yong Taek Hong 1
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Executive Summary BlockVision Video, Inc 2 Task(s), Timeline and Budget Duration (days) Start DateEnd DateDescriptionBudget 227/1/20147/22/2014Market Research$600,000 227/23/20148/13/2014Sight Selection$400,000 228/14/20149/4/2014Demolition$500,000 329/5/201410/6/2014Construction$2,800,000 2510/7/201410/31/2014Exterior Design$550,000 2611/1/201411/26/2014Interior Design$550,000 2611/27/201412/22/2014Procure Equip, Hardware, Fixtures$750,000 812/23/201412/30/2014Closeout$200,000 Costs vs. Budget Potential Market Share Product: Wide variety of movies tailored to the nearby communities Competitive rental prices Latest DVD, VHS, Video Game rentals Timeline Budget of $6.5M, Costs totaled $6.35M Unexpected costs during construction phase Extensive market research required additional funding Able to save sponsor $150K overall
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3 BlockVision Video, Inc Test Market of Singapore will set our trajectory for the next phase of Asian market Residents of Singapore are 74.2% Chinese, 13.4% Malay and 9.2% Indian We have identified our concept of business Determined customer characteristics Understand attitudes, trends, habits and patterns Evaluated competition: both direct and indirect Identified appropriate locations Evaluated site economics and physical characteristics Test Pilot
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4 BlockVision Video, Inc Success in Singapore will lead BlockVision to expand into other Asian countries Potential Market
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5 BlockVision Video, Inc Market Research Because of its diversity, it was imperative that we select 3 different locations that would suit each demographic Collected primary and secondary data Associations Government Guidance Maps Colleges Community Organizations Apply Market Segmentation; Dividing population into subgroups SWOT Analysis Strengths, Weaknesses, Opportunities and Threats
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6 Site Selection BlockVision Video, Inc The factors we employed when determining site location Keeping cost of labor in check Foreseeing a road to profitability Costs of a NEW vs. EXISTING facilities Powering up while keeping costs low Existing facilities satisfy demand for a quick turn around Impacted by reliability and “Going Green”
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7 Construction BlockVision Video, Inc Open Temporary Office Lease Building Demolition Interior- Exterior Design Set up Utilities Furnish the store
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8 Interior Design BlockVision Video, Inc Theme : The interior of the store is intended to be contemporary Advanced Customer Service System Section are divided by ages and nationality Leisure and snack bars available for customers Gaming areas
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9 Exterior Design BlockVision Video, Inc Theme: Each store must have the same exterior characteristic that makes it easy for customers to identify Same color - yellow will be the main theme color Similar exterior architecture for example I-hop restaurants have similar triangular blue roofs Same exterior signage, attractive and easily recognizable by customers Sign Characteristics -Polycarbonate sign face -Large pictorial graphic -Extruded aluminum frame -LED night lighting
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10 Procurement: Hardware, Inventory, etc BlockVision Video, Inc Latest in action, drama, suspense horror and romance movies Over 15,000 to select from Video games for Wii, Xbox and PS3 included Integrated iPad system for payment processing, and catalog lookup Mobile Wallet Durable shelving units to hold large amounts of inventory Snack food items to accompany rentals
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11 Total Movie Resource Location BlockVision Video, Inc Selection of Movies Variety of movie selection to the preferences of the customer base DVD, VHS, Video Games Largest customer base ethnically Chinese, largest course of movie procurement is from China
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12 Staff Hiring and Training Hire new staff: store managers and associates Determine HQ location for training Provide appropriate training: customer service, company software, and product knowledge. BlockVision Video, Inc
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2014 JulAugSepOctNovDec 2014 Closeout 12/30/2014 Procurement 12/22/2014 Interior Design Complete 11/26/2014 Exterior Design Complete 10/31/2014 Construction Complete 10/6/2014 Demolition Complete 9/4/2014 Site Selection Complete 8/13/2014 Market Research Complete 7/22/2014 12/23/2014 - 12/30/2014 Closeout 11/27/2014 - 12/22/2014 Procure Equip, Hardware, Fixtures 11/1/2014 - 11/26/2014 Interior Design 10/7/2014 - 10/31/2014 Exterior Design 9/5/2014 - 10/6/2014 Construction 8/14/2014 - 9/4/2014 Demolition 7/23/2014 - 8/13/2014 Site Selection 7/1/2014 - 7/22/2014 Market Research Timeline BlockVision Video, Inc
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14 Delivery BlockVision Video, Inc Turnover 3 BlockVision stores to customer Punch list items successfully completed Temporary offices closed Accounting records filed Transferred staff Cut the ribbon ceremony
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15 QUESTIONS?
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