1. SonicBand A Young Modern’s Digital Music Player 2005 Spring IID Jack Li, Joonkoo Park, Sam Zaiss May 3, 2005

2. SonicBand: A Young Modern’s Digital Music Player2 Outline

3. SonicBand: A Young Modern’s Digital Music Player3 Outline 12 34 FINAL CONCEPTFOCUS CONCEPTS INITIAL BRAINSTORMUSER RESEARCH

4. SonicBand: A Young Modern’s Digital Music Player4 Outline USER RESEARCH

5. SonicBand: A Young Modern’s Digital Music Player5 USER RESEARCH Used variety of devices –computers– stereos –television– sound systems Six Shadow Interviews Listened to variety of music in different contexts –party (rock, dance, pop)– cooking (jazz, int’l) –working out (dance, rock)– relaxing (jazz, pop)

6. SonicBand: A Young Modern’s Digital Music Player6 USER RESEARCH Six Shadow Interviews Listened to variety of music in different contexts –party (rock, dance, pop)– cooking (jazz, int’l) –working out (dance, rock)– relaxing (jazz, pop) Used variety of devices –computers– stereos –television– sound systems

7. SonicBand: A Young Modern’s Digital Music Player7 USER RESEARCH Shopping Websites more useful for lifestyle integration “hang it directly on the wall, rest it on a stand” -Bang & Olufsen “extending experiences to any room in the house” -Microsoft Media Center Stores more interested in sound quality –Best Buy –Radioshack –Apple

8. SonicBand: A Young Modern’s Digital Music Player8 USER RESEARCH Shopping Websites more useful for lifestyle integration “hang it directly on the wall, rest it on a stand” -Bang & Olufsen “extending experiences to any room in the house” -Microsoft Media Center Stores more interested in sound quality –Best Buy –Radioshack –Apple

9. SonicBand: A Young Modern’s Digital Music Player9 USER RESEARCH Media Image search to find images that invoked our definition of the Young Modern. Review of magazines (music & general) for style, & marketing approach

10. SonicBand: A Young Modern’s Digital Music Player10 USER RESEARCH Media Image search to find images that invoked our definition of the Young Modern. Review of magazines (music & general) for style, & marketing approach

11. SonicBand: A Young Modern’s Digital Music Player11 USER RESEARCH Takeaways Emotional Needs Discovered: –Player needs to be simple & clean –Should blend in to current environment –Support wide variety of contexts (and even wider variety of music tastes) Key Points on the Young Modern: –Mid 20s - Early 30s, no children –Some disposable income

12. SonicBand: A Young Modern’s Digital Music Player12 USER RESEARCH Takeaways Emotional Needs Discovered: –Player needs to be simple & clean –Should blend in to current environment –Support wide variety of contexts (and even wider variety of music tastes) Key Points on the Young Modern: –Mid 20s - Early 30s, no children –Some disposable income

13. SonicBand: A Young Modern’s Digital Music Player13 INITIAL BRAINSTORM Inspirations: Objects Looked at extending existing artifacts in current young modern homes

14. SonicBand: A Young Modern’s Digital Music Player14 INITIAL BRAINSTORM Inspirations: Objects Looked at extending existing artifacts in current young modern homes

15. SonicBand: A Young Modern’s Digital Music Player15 INITIAL BRAINSTORM Inspirations: Actions Brainstormed novel interactions that may fit with our demographic

16. SonicBand: A Young Modern’s Digital Music Player16 INITIAL BRAINSTORM Inspirations: Actions Brainstormed novel interactions that may fit with our demographic

17. SonicBand: A Young Modern’s Digital Music Player17 FOCUS CONCEPTS #1: Breath Cube Basic Idea –Influences: candle, human breathing –Strength of breath controls volume –Visual feedback affirms sound intensity

18. SonicBand: A Young Modern’s Digital Music Player18 FOCUS CONCEPTS #1: Breath Cube Focus Group Feedback –Thought intimacy idea was “cute” –However, didn't associate breath with music

19. SonicBand: A Young Modern’s Digital Music Player19 FOCUS CONCEPTS #2: Pegboard Display Basic Idea –Influences: dartboard, remote control –Type A: different shaped pegs tied to each other –Type B: knotted rope hung and strung together

20. SonicBand: A Young Modern’s Digital Music Player20 FOCUS CONCEPTS #2: Pegboard Display Focus Group Feedback –Liked collaborative aspect at parties –Didn't like the materials of rope or pegs

21. SonicBand: A Young Modern’s Digital Music Player21 FOCUS CONCEPTS #3: Wall Strip Basic Idea –Influences: existing interior surfaces –A horizontal touch panel extending all walls –Gesture based interactions to control music

22. SonicBand: A Young Modern’s Digital Music Player22 FOCUS CONCEPTS #3: Wall Strip Focus Group Feedback –Really liked the room-to-room need –Wall Strip had qualities of blending into environment

23. SonicBand: A Young Modern’s Digital Music Player23 FOCUS CONCEPTS Takeaways Wall strip best received; push interactions to further support these needs Strongest needs were music following from room to room and collaborative control

24. SonicBand: A Young Modern’s Digital Music Player24 FOCUS CONCEPTS Takeaways Wall strip best received; push interactions to further support these needs Strongest needs were music following from room to room and collaborative control

25. SonicBand: A Young Modern’s Digital Music Player25 FINAL CONCEPT Prototype Half foot wide, two feet long Digital display allows customizable visuals Two different modes –Individual–music on in one room at a time –Party–music may be in multiple rooms Gesture-based controls

26. SonicBand: A Young Modern’s Digital Music Player26 FINAL CONCEPT Prototype Half foot wide, two feet long Digital display allows customizable visuals Two different modes –Individual–music on in one room at a time –Party–music may be in multiple rooms Gesture-based controls

27. SonicBand: A Young Modern’s Digital Music Player27 FINAL CONCEPT Video Sketch Scene 2: Bryan comes home from work early to set up a party he’s having at his house Scene 1: Bryan goes about his morning routine getting ready for work

28. SonicBand: A Young Modern’s Digital Music Player28 FINAL CONCEPT Video Sketch Scene 2: Bryan comes home from work early to set up a party he’s having at his house Scene 1: Bryan goes about his morning routine getting ready for work

29. SonicBand: A Young Modern’s Digital Music Player29 Questions?