1. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.org Amy Sample Ward NetSquared.org

2. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.org Amy Sample Ward NetSquared.org Road Map: What is Twitter? Why use Twitter? Who’s using Twitter? How do I get started?

3. What is Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org

4. What is Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org

5. Why use Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org To LISTEN: Find conversations Find who’s having the conversations Find out how you/your organization can contribute Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website)

6. Why use Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org To CONVERSE: Ask questions Answer others’ questions Pass on information, links, and ideas Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work

7. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org 3 Case Studies The Women’s Museum National Wildlife Federation AmnestyUK

8. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org What they are doing RIGHT: Balanced stream Being real Motivating the community

9. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @TheWomensMuseum Balanced Stream: link to your website, and link to others’ talk about campaigns, talk about news, talk about what other people are interested in, too Ask questions and offer answers Say “please” and “thank you” always!

10. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @TheWomensMuseum Being Real: link to your website Be honest about who’s “behind the curtain” Use the settings to provide more information Connect back to Twitter from your website

11. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @TheWomensMuseum Motivating the Community: Create campaign beyond today Know the audience Know the tool Find allies and promoters

12. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org What they are doing RIGHT: Amplifying the message Being real Connecting the community

13. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @NWF Amplifying Message: Diverse content Include links Call to action Recognize participants (and say “thank you”)

14. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @NWF Being Real: link to your website Be honest about who’s “behind the curtain” Use the settings to provide more information Connect back to Twitter from your website

15. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @NWF Connecting the Community: Create campaign beyond today Know the audience Know the tool Find allies and promoters Connect it in real-time with your website

16. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org What they are doing RIGHT: Personalizing the organization Being real Shining light on real issues

17. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @AmnestyUK Personalizing the Organization: Talk like people, not press releases Include links Use the tools Invite the community at large to join you!

18. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @AmnestyUK Being Real: link to your website Be honest about who’s “behind the curtain” Use the settings to provide more information Connect back to Twitter from your website

19. Who’s using Twitter? AmySampleWard.org Amy Sample Ward NetSquared.org @AmnestyUK Shining Light on Real Issues: Integrate with other platforms Create options specific to tools Provide all the tools supporters need Recognize participants (and say “thank you”)

20. How do I get started? AmySampleWard.org Amy Sample Ward NetSquared.org

21. How do I get started? AmySampleWard.org Amy Sample Ward NetSquared.org

22. How do I get started? AmySampleWard.org Amy Sample Ward NetSquared.org

23. Twitter me! AmySampleWard.org Amy Sample Ward NetSquared.org Thank you so much! Looking forward to continuing the conversation with you online: @amyrsward amysampleward.org amy@amysampleward.org