2. Glaucoma in Ealing

3. Where have we been? qualitative and quantitative work suggested poor public health knowledge of glaucoma Public Patients Professionals

4. Where have we been? poor public health knowledge pilot study of radio and press advert

5. Purpose A pilot study to assess how successful a newspaper advertisement and a radio interview about glaucoma are at reaching their target population.

6. Methods The health intervention comprised two components. 1. An interview on local radio 2. An advertisement in the local paper. Our target population were residents aged 45 and above in either Southall (West London) or the Isle of Wight (IOW).

7. A questionnaire was developed to be carried out pre and post intervention.

8. Choosing the adverts.

9. (Translation) Advert used in Southall Press (Translation)

10. Advert used in IOW Press

11. Results

12. Conclusion In both areas a significant effect on those having heard of glaucoma was found. This could be attributed to both the advert and interview in Southall but would appear to be attributable to the newspaper advertisement alone on the IOW.

13. Where have we been? poor public health knowledge pilot study of radio and press advert baseline investigations for main project

14. The Ealing Project

15. 6/12 optom.referral The Ealing Project

16. 21/26 practices participated average 16½ weeks data collection

17. 21/26 practices participated average 16½ weeks data collection 20,540 tests over 6 months 13,078 (64%) aged 40+ years 8033 (39%) aged 60+ years

18. 20,540 tests 278 referrals for glaucoma (1.4%) 13,078 (64%) aged 40+ years 259 referrals for glaucoma (2.0%) 8033 (39%) aged 60+ years 171 referrals for glaucoma (2.1%)

19. 6/12 optom.referral PPV The Ealing Project

20. 6/12 optom.referral PPV Public Health Knowledge The Ealing Project

21. Campaign Press One advert running in two local papers and in three national Asian publications throughout September T.V Three adverts running on 5 Asian channels. Each advert runs once a day on all channels throughout September One advert running on Channel 4 once a week for four weeks as part of their Hindi Season Radio One advert running on three Asian radio stations. Interviews and phone-in carried out on two different radio stations Temple Temple poster delivered to 15 places of worship in Southall