1. General Internet Statistics

2.  67%90%  67% of UK households have a PC, of which 90% have internet access 1  78% 25 million people  78% of internet users have broadband at home ( 25 million people ) 2  2.76m64.3%  2.76m ( 64.3% ) of UK businesses have internet access 3  39%  39% of GB adults shopped online in the last 4 weeks 2 Internet 1. OFCOM The Consumer Engagement with Digital Communication Services July 2006 2. GFK NOP – Dec 2006 3. ONS - 2004 ecommerce survey of business: ICT adoption and usage and www.sbs.gov.uk Results are based on past results and are no guarantee of future behaviour

3. Internet Usage Growth Source: GFK NOP 1996-2006 Results are based on past research and are no guarantee of future behaviour

4. Online Ad Spend Source: Gross figures as reported by the IAB/PWC survey For more information, see www.iabuk.netwww.iabuk.net £2.016 billion 11.4% In 2006 £2.016 billion was spent online by advertisers targeting the 31 million (GfK NOP) people connected to the internet. The growth has increased the internet's share of all advertising revenues to 11.4% (up from 7.8% in 2005).