1. Implementation Update of SCE’s 2009-2011 LIEE & CARE Program Presentation to the LIOB June 25, 2009 San Diego, CA

2. 2 LIEE Program Budget and Units 2007 - 2011

3. 3 LIEE Activity Through May 2009 Visalia WNA –10,000 customers 6 Home Assessment Workshops –80 New Assessors in 2009 6 new Enrollment and Assessment agencies Referral Partnerships –Community Colleges –Regional Centers –Ability First Implement Email blasts / Outbound calling Measures CFLs 33,911 Torchieres 386 Exterior Fixtures 163 Refrigerators 6,691 Evaporative Coolers 3,187 Central Air Conditioners 841 Ducts Sealed 747 Pool Pumps 335 Room Air Conditioners 434 Expenditures $15.1M Homes Treated 16,018 Homes Goal 83,400 June 2009 Snapshot 23,675 Homes Treated 5,320 Homes In scheduling queue May/June Direct Mail Campaign to 200,000 CARE customers July Direct Mailer to 100,000 CARE customers

4. 4 Whole Neighborhood Approach LIEE Table 7 - LIEE Program Whole Neighborhood Approach - SCE Activity in May 2009 Neighborhood Targeted (County, Zipcode, Zip+7 etc.) Total Residential Customers Total Estimated Eligible Total Treated 2002-2008 Target to Treated This Year 90255 TOTAL10,6606,6372,97479 90280 TOTAL15,4038,5014,24269 91766 TOTAL10,4205,5502,417104 92376 TOTAL14,5386,7191,68397 92570 TOTAL5,5933,0291,05069 92704 TOTAL4,7302,16341271

5. 5 Whole Neighborhood Approach Target: Visalia (93291) - 10,500 Customers. –Partnered with The City of Visalia, Mayor of Visalia, The Director of Housing & Economic Development, Housing Specialists, Local Public Affairs team, Visalia School District Board Chair. –Approx. 1,500 Postcards sent out on May 22, 2009 and will continue for 7 drops each week thereafter. –Coordinated with Proteus to canvass area by ZIP7s. Upcoming Efforts: –City of Tulare –City of Porterville –City of Bellflower –City of Ridgecrest

6. 6 CARE CARE participation has increased by 60,641 households since December 31, 2008 Developed two new pages on SCE.com Website, “High Bill Helper” and “Assistance” to provide customers with easy-to-find information Partnered with TV station Univision and SoCalGas in manning a “phone bank” allowing viewers to call SCE/SCG to discuss ways families can benefit from our assistance programs Participated in more than 100 community events to promote CARE and other economic assistance programs and services Held “Help for Hard Times” summit attended by CBOs and SCE customer related organizations with short, mid and long term customer assistance projects recommended: –Pilot CARE Phone Enrollment through SCE’s General Call Center begins July 1 st –Pilot Outbound VRU Phone Enrollment begins mid-July w/ 50k customers targeted –Consider development of “Economic Assistance Toolkit” for distribution to new and non-traditional channels June 22 - Sep 30: Economic Assistance Campaign Continues with “TIPS” Campaign –10 and 15 second televised spots to be aired in the general and multi-ethnic markets including African American, Korean, Spanish, Cantonese, Mandarin, and Vietnamese CARE Penetration Participants Estimated Eligible Participants Year-to-Date Penetration Rate 1,165,1971,385,81484%

7. 7 We CARE Day – Long Beach Estimated Attendance: 1300 Elected officials speakers: Bob Foster, Mayor of Long Beach and Michael Peevey, President CPUC SCE Leadership speakers: Lynda Ziegler (CSBU Senior VP), Erwin Furukawa (VP CP&S), Gene Rodrigues (Director of EE) Over 500 CARE applications disseminated. Most current data available indicates that 21 SCE customers enrolled on CARE at the event and 51 were recertified Event attendee testimonials gathered from SCE volunteers at the Fair indicated a sentiment of appreciation and gratefulness towards SCE and the CPUC for coordinating the event and the economic assistance provided Broadcast, radio, print and online media coverage from a variety of main stream and ethnic media outlets SCE also participated in the Bakersfield and Los Angeles We CARE Days.