1. BRAND VALUE 1

2. WHAT IS A BRAND? A trade name: a name given to a product or service A recognizable kind 2

3. WHAT IS THE IMPORTANCE OF BRAND? They are known by there name. They have there unique identity. Many of us take them as status symbol. 3

4. BRAND AWARENESS A LARGE GROUP OF PEOPLE ARE AWARE OF BRANDS PRESENT IN THE MARKET. 4

5. WHO SECURES MAXIMUM ATTRACTION AGE GROUP : 25-45 YEARS. INCOME : 10000-250000 MONTHLY. THOSE WHO ARE SHOPAHOLIC. THOSE WHO DO PURCHASING FROM SHOPPING MALLS 5

6. WHAT DO WE WANT IN A BRAND QUALITY DURABILITY COST EFFICIENCY ALL SHOULD BE PRESENT UNDER ONE ROOF 6

7. WHY DO WE GET ATTRACTED TOWARDS A BRAND DUE TO BRAND AMBASSADOR. DUE TO BRAND’S ATTRACTION. ITS AFFECT AMONGST THE GROUPS. 7

8. H OW DO A BRAND INFLUENCES PEOPLE BRAND ATTRACTION BRAND PRESENCE BRANDING STYLE PEOPLE ENDORSING THE BRAND 8

9. BRAND KNOWING MEDIUM NEWSPAPER ADVERTISMENT INTERNET 9

10. CONCLUSION People are branding friendly. Business professional are more brand aware. Internet is a good source of information. People are ready to spend a good amount on branded articles. People are satisfied with their quality. They make sure that brand is fulfilling their requirement of attraction and status. 10

11. FINAL WORD BE BRAND FRIENDLY. 11

12. THANK YOU 12