1. 1st “Live” Seminar AB209, Small Business Management

2. Unit 1 Seminar Game Plan Student & Instructor Introductions Review Unit-By-Unit Workflow Course Website Review Assignments Review Textbook Review Syllabus Review Review Unit-By-Unit Schedule Introduction to Small Business Management

3. Student & Instructor Introductions I will ask each student to introduce themselves When asked, please share the following with your classmates: o Your name. o Why you are taking this course. o Any prior knowledge you may have about this topic. o Your current and/or future educational goals. o How you think this course will help you.

4. Unit-By-Unit Workflow Each new unit kicks-off on Wednesdays at 12:01am ET. You will then have until the following Tuesday at 11:59pm ET to complete and/or submit all assignments for that Unit. This gives you one week to complete your readings, Discussion Board postings and other assignments. And, AB209, we will have one-hour seminars in Units 1, 3, 5, 7, & 9 – please note the day/time of these seminars

5. Course Website Review Down the left hand margin of the course website you will find: o Course Home: Syllabus, Instructor Info, “Instructor’s Office” o Unit Folders: Each unit contains the activities and assignments for that unit: o Readings o Discussion Boards o Assignments, Activities, & Reviews o Projects and Business Plan o Seminar Information

6. Course Website Review (cont) Across the top of the course website you will find: o Gradebook: Here, you will find your grades for each assignment in AB209; I update the Gradebook weekly o Email: Here, you can easily email me (the instructor) or classmates o Doc Sharing: Here, you will find important downloadable documents such as our Syllabus, Instructor Information, etc. o Dropbox: Here, you will submit your Assignments, Projects, and Business Plan

7. Assignments Review Discussion Boards: We have graded DBs in Units 1 through 9 (40 points each) Reviews: We have graded Review exercises in Units 1, 2, 5, 7, & 9 (40 points each) Case Studies: We have graded Case Studies in Units 3, 4, 6, & 8 (50 points each) Activity: Financial Planning (Unit 5 - 60 points) Final Project - Business Plan: Our graded final project is due in Unit 9 (140 points - please note that in Units 2, 4, 6, & 8 you are encouraged to work on specific sections of this plan) WAC Writing Assignment: Written reflection paper due in Unit 10 (40 points)

8. Discussion Boards Discussion Boards: We have graded DBs Units 1-9 Be sure to closely review and understand the Discussion Board Grading Rubric and Online Communication Guidelines in our Syllabus General Guidelines: o Be sure to note the “word count” expectations for your original DB postings. The expectation is 100 words (minimum). o The minimum expectation for DB participation is: 1) Post your original response to each DB question (100 words minimum), 2) Respond to a minimum of two classmate postings, and 3) respond to classmates who answer your original posting. This will create a rich and collaborative DB environment. o Your 1 st posting each unit/week should be made no later than Saturday. o Be aware of our “best practices” of logging-on three to five times (spread throughout the week) to engage in the DB. Many of you had responses to your original postings that went unanswered. o Be sure to note the requirement to use complete sentences, correct spelling and punctuation, and to avoid writing in an “IM” (Instant Messenger) style. Our DBs require a more formal communication style. o No late DB participation accepted

9. Review Exercises We have graded Reviews in Units 1, 2, 5, 7, and 9 Our Reviews are available for the entire week/unit in which they are assigned and you can retake them as many times as you wish during the week/unit. Review Topics: o Unit 1 Review: 20 questions on Part 1 content o Unit 2 Review: 20 questions on Part 2 content o Unit 5 Review: 20 questions on Part 3 content o Unit 7 Review: 20 questions on Part 4 content o Unit 9 Review: 20 questions on Part 5 content

10. Case Studies We have graded Case Studies in Units 3, 4, 6 & 8 – each Case Study is worth 50 points Case Studies should be completed using the AB209 Case Analysis Template located in Doc Sharing Case Study Topics: o Unit 3: Firewire Surfboards (pages 628 to 629) o Unit 4: Le Travel Store (page 641) o Unit 6: eHarmony (pages 636 to 637) o Unit 8: Diamond Wipes International, Inc. (pages 664 to 665)

11. Activity In preparation for your Final Project in Unit 9, you will start your planning for financing your business in Unit 5. Contents of the Unit 5 Activity: Profit & Loss Projections (Year 1, 2, and 3) Sources of Capital Start-up Expenses Security & Collateral for Loans Submit your responses to this activity in a Word document to the Dropbox by the end of Unit 5. The Unit 5 Activity is worth 60 points

12. Final Project Our graded Final Project (Business Plan) is due no later than the end of Unit 9 To complete our Final Project, please refer to three (3) resources in Doc Sharing: AB209 Final Project Overview AB209 Final Project Template Final Project MS PowerPoint Template In Units 2, 4, 6, & 8, students are encouraged to work on specific elements of the Final Project and, in Unit 5, you will complete Financial Planning Activity Completed Business Plans & MS PowerPoint presentations should be submitted via the DropBox The Final Project is worth 140 points

13. WAC Writing Assignment After reflecting on what you have learned and how you have benefited by taking AB209, write a minimum one page response to the questions below. Make sure to address the critical elements so you will be successful in completing this assignment. This assignment is worth 40 points - in APA format. Please answer the following questions in your paper: Reflect and describe which key concepts and topics in this course have made you a stronger candidate to enter the business world. Discuss how this course has affected you in your professional development as a student and as a person as well as encouraging you on your academic path. See the Writing Assignment Checklist in Unit 10 This assignment should be a minimum of one page response and should be submitted via the DropBox. Name file: WAC Your Name This assignment is due no later than the end of Unit 10

14. Syllabus Review Page 1: General Course Information Pages 2: Gradebook Overview & Grading Scale Page 3: General Course Information Pages 4 & 5: Assignment Grading Rubrics Pages 5,6, & 7: Online Communication Guidelines Pages7 & 8: Paper Format & Submission Instructions Pages 8,9, & 10: KU Policies

15. Unit 1 Information Themes: Course Kick-Off, The Entrepreneurial Life, & Entrepreneurial Integrity & Ethics Readings: Longenecker – Chapters 1 & 2 (pages xiii to 58) Discussion Board #1: Student & Instructor Introductions (40 points) Review: Chapters 1 & 2 (Part 1 of textbook) (40 points) Seminar: Conducted on Scheduled Day/Time

16. Unit 2 Information Theme: Getting Started, Franchises & Buyouts, & The Family Business Readings: Longenecker – Chapters 3, 4, & 5 (pages 59 to 146) Discussion Board: Graeter’s Ice Cream (page 120) (40 points) Review: Chapters 3, 4, & 5 (Part 2 of our textbook) (40 points) Final Project Activity: Executive Summary (ungraded) Seminar: No Seminar in Unit 2

17. Unit 3 Information Theme: The Business & Marketing Plan Readings: Longenecker – Chapters 6 & 7 (pages 147 to 199) Discussion Board: Stella & Dot Company (page 148) (40 points) Case Study #1: Firewire Surfboards (pages 628 to 629) (50 points) Seminar: Conducted on Scheduled Day/Time

18. KU Winter Break Game Plan The KU Winter Break: Begins: Friday, 24 December 2010 at 11:59pm ET Wraps-Up: Sunday, 2 January 2011 at 12am ET During the Break: You are not required to log-on and engage in our course For Unit 3, you are not penalized if you do not meet the requirement of three (3) separate DB participation days

19. Unit 4 Information Theme: The Human Resources & Location Plans Readings: Longenecker – Chapters 8 & 9 (pages 200 to 257) Discussion Board: Biosite, Inc. (page 200) (40 points) Case Study #2: Le Travel Store (page 641) (50 points) Final Project Activity: Management Team & Advisors (ungraded) Seminar: No Seminar in Unit 4

20. Unit 5 Information Theme: The Financial Plan & a Firms Sources of Financing Readings: Longenecker – Chapters 10, 11, & 12 (pages 258 to 337) Discussion Board: BuiltNY (page 286) (40 points) Review: Chapters 6 through 12 (Part 3 of textbook) (40 points) Activity: Financial Planning (60 points) Seminar: Conducted on Scheduled Day/Time

21. Unit 6 Information Theme: Building Customer Relationships & Pricing and Supply Chain Management Readings: Longenecker – Chapters 14 & 15 (361 to 417) Discussion Board: Horse (page 389) (40 points) Case Study #3: eHarmony (pages 636 to 637) (50 points) Final Project Activity: Definition of the Market, Product/Services, & Marketing & Sales Strategy (ungraded) Seminar: No Seminar in Unit 6

22. Unit 7 Information Theme: Pricing & Credit Decisions, Promotional Planning, & Global Marketing Readings: Longenecker – Chapters 16, 17, & 18 (pages 418 to 492) Discussion Board: Foley’s NY Pub & Restaurant (page 440) (40 points) Review: Chapters 14 through 18 (Part 4 of textbook) (40 points) Seminar: Conducted on Scheduled Day/Time

23. Unit 8 Information Theme: Professional Management & Managing Human Resources Readings: Longenecker – Chapters 19 & 20 (pages 493 to 546) Discussion Board: Too Many Bad Questions (page 521) (40 points) Final Project Activity: Financial Management (ungraded) Seminar: No Seminar in Unit 8

24. Unit 9 Information Theme: Managing Operations, Assets, & Risks Readings: Longenecker – Chapters 21, 22, & 23 (pages 547 to 622) Discussion Board: Modern Postcard (page 547) (40 points) Review: Chapters 19 through 23 (Part 5 of textbook) (40 points) Final Project: Business Plan (140 points) Seminar: Conducted on Scheduled Day/Time Please note that the Unit 9 Final Project (Business Plan & MS PowerPoint Presentation) must be submitted no later than the end of Unit 9. No late submissions of this important assignment will be accepted to allow time for grading and submission of final grades for the term.

25. Unit 10 Information Theme: Reflecting on MT209 – Small Business Management Discussion Board: Reflections on MT209 – Small Business Management (ungraded) WAC Writing Assignment: MT209 Reflections (40 points) - in APA format Seminar: No Seminar in Unit 10 Please note that the Unit 10 Writing Assignment must be submitted no later than the end of Unit 10. No late submissions of this important assignment will be accepted to allow time for grading and submission of final grades for the term.

26. Introduction to Small Business Our exploration of Small Business Management will focus on the five (5) parts: o Entrepreneurship: A World of Opportunity o Unit 1 (Chapters 1 & 2) o Starting From Scratch or Joining an Existing Business o Unit 2 (Chapters 3, 4, & 5) o Developing the New Venture Business Plan o Unit 3 (Chapters 6 & 7) o Unit 4 (Chapters 8 & 9) o Unit 5 (Chapters 10, 11, & 12) o Focusing on the Customer: Marketing Growth Strategies o Unit 6 (Chapters 14 & 15) o Unit 7 (Chapters 16, 17, & 18) o Managing Growth in the Small Business o Unit 8 (Chapters 19 & 20) o Unit 9 (Chapters 21, 22, & 23)

27. Look Ahead to 2nd “Live” Seminar

28. Unit 1 Information Themes: Course Kick-Off, The Entrepreneurial Life, & Entrepreneurial Integrity & Ethics Readings: Longenecker – Chapters 1 & 2 (pages xiii to 58) Discussion Board #1: Student & Instructor Introductions (40 points) Review: Chapters 1 & 2 (Part 1 of textbook) (40 points) Seminar: Conducted on Scheduled Day/Time

29. Unit 2 Information Theme: Getting Started, Franchises & Buyouts, & The Family Business Readings: Longenecker – Chapters 3, 4, & 5 (pages 59 to 146) Discussion Board: Graeter’s Ice Cream (page 120) (40 points) Review: Chapters 3, 4, & 5 (Part 2 of our textbook) (40 points) Final Project Activity: Executive Summary (ungraded) Seminar: No Seminar in Unit 2

30. Unit 1 Seminar Wrap-Up If you need assistance: o Contact instructor at their KU email address o Post message to “Instructor’s Office” o Meet with instructor during Virtual Office Hours o KU Tech Support: 1-866-522-7747 o Academic Advisor: If you have any challenges that prevent you from succeeding this term or at KU in general o Other KU Resources: Writing Center, etc. Our next “live” seminar: Unit 3 Questions? o Course Website or Content? o Assignments? o Other issues?