2. 1 Marketing & Sales Strategy for Creek Vistas Apartments Pakistan Defence Officers Housing Authority (PDOHA), Karachi. By Syed S. Haider President & CEO Sunday, May 20, 2012 Total Pages 17

3. PDOHA to provide new experience and lifestyle of HOME, excellent futuristic living standards in Pakistan with all latest and modern amenities at affordable price, yet a secured profitable investment for Buyer. Mission Vision PDOHA will be the “Preferred Real Estate Investment” and “Preferred Security for Future” from Buyers perspective through effective implementation of above Mission. Goal PDOHA to recover Pak Rs._________ Billions being cost of land ______ Acres of Creek City, by turning this land around with value additions for optimum value. PDOHA to earn profits Pak Rs.___ Billions from the Creek City. Later on more projects of Developing Plots, Complete Projects, can be done by PDOHA on pure commercial basis by following the experience of Creek City for profit and above Mission and Vision Statements.

4. 3 1. No of Units to be launched initially 100 to 200 2. Incentives to: a) Booking/Marketing Staff at Booking Office: Salary + 0.10% (10 Paisa on Rs.100/-) b) Agents: lumpsum 10,000/- each time at booking

5. c. Booking Procedures (1) Registration Rs.2 Lacs (2) Booking After balloting 20% of Price less Rs.2 Lacs (As first Installment) (a) Remaining Installments: equal monthly installments of Final Possession period (to start from digging or laying of foundation) (b) 1.5% penalty for delayed payment each month or part. (c) Cancellation after 2 installments non payment, recovery of operational charges also.

6. 5 (3) Procedures: (a) When Booking Directly: Filling of Booking Application with payments by Purchasers (b) When Booking Through Agents: Same (c) For Expats Same

7. 6 (4) Price determination, Quality & Quantity??? TOP MOST CRUCIAL FACTORS FOR PROJECT, SALES & PROFITS. (5) Incentive for full Payment at the time of booking 10% discount of price (6) Escalation in booking Price Nil

8. 7 Additional Features of Marketing Strategy PROJECT AS A BRAND. VERY EASY ENTRY TO BUY. VERY EASY EXIT FOR SALE. FREE AND SMOOTH PROMPT SERVICE, NO BUREAUCRATIC DELAYS. 100% INVESTMENT SECURITY. TO BE A PURE 100% COMMERCIAL PROJECT.

9. 8 TO QUALIFY THE CRITERIA OF THE MASS BUYERS. FROM START TO ATTRACT CRITICAL MASS OF BUYERS. AT LEAST 300% TO 400% REGISTRATIONS. CREATE “HYPE”, INSPIRE CONFIDENCE & TRUST. BUYER/INVESTOR TO GET AT LEAST 7% TO 10% PER YEAR CAPITAL GAIN. Additional Features of Marketing Strategy

10. 9 BETTER COMPARATIVE RENTALS. NO RESTRICTION FOR BUYER AND SELLER AT ANY TIME. CORPORATE BUYERS i.e HABIB BANK, UNILEVER, PIA, ETC. TO BE ENCOURAGED TO BUY APARTMENTS SAY 10 TO 20 OR MORE FOR THEIR EXECUTIVES. (COL. NAJAM MENTIONED THIS IDEA AND I ENDORSE IT). ARRANGEMENTS AND PROMOTION FOR AT LEAST 10% TO 15%.OVERSEAS PAKISTANI BUYERS. Additional Features of Marketing Strategy

11. 10 ONE OR MORE TOWERS TO BE SPECIFICALLY RESERVED ON RENT FOR DIPLOMATS, FOREIGNERS AND TOP PAKISTANI EXECUTIVES (THE AESTHETICS AND VALUE ADDITION WILL INCREASE 200% TO 300% DUE TO THEIR LIVING). THIS WILL REFLECT SECURITY, PRESTIGE, POSH LIFE STYLE, ENVIRONMENT AND AMBIANCE OF THE ENTIRE AREA. BEFORE FINAL OCCUPATION EACH APARTMENT IS TO SELL IN OPEN MARKET AT LEAST 4 TO 5 TIMES WITH PROFIT TO EACH SELLER. Additional Features of Marketing Strategy

12. 11 THE ‘ON’ OR PREMIUM MONEY ABOVE THE PRICE IS A MUST AND GUARANTEE FOR THE PROJECT’S SUCCESS. RELATIONSHIP SALES STAFF ATTACHED TO EACH BUYER EASY LOGISTICS FOR SALES – BOOKING ONLINE, PAYMENT ONLINE, ACCOUNT DETAILS, WEBSITE, ETC. ETC FULL DETAILS OF PRODUCT TO BE PROVIDED TO BUYER. Additional Features of Marketing Strategy

13. 12 SALE TO BE ON CASH, INSTALLMENTS, MORTGAGES, AGAINST COLATTERALS, FOR RENTING, LONGER PERIOD INVESTMENT. SUSTAINABILITY AND LONG RANGE PURCHASE APPETITE TO BE CREATED AND ENSURED. SUPPLY TO BE ALWAYS 70% THAN 100% DEMAND. STRATEGIZE FOR KEEPING DEMAND ALWAYS MORE THAN SUPPLY. Additional Features of Marketing Strategy

14. 13 EXCELLENT MANAGEMENT, SERVICE AND MAINTENANCE FACILITY FOR 15 YEARS OR MORE. CORRESPONDING CHARGES RECOVERABLE 6 MONTHLY OR YEARLY IN ADVANCE, ENSURING ENOUGH MONEY FOR REPAIRS AND UPDATING. CONTINUOUS APPRECIATION OF PROPERTY COMPARING TO MARKET IS TO BE ENSURED Additional Features of Marketing Strategy

15. 14 INVESTMENTS TO BE ATTRACTED FROM LOCAL AND STOCK MARKETS. PROCESSES AND PROCEDURES SHOULD BE BUYER FRIENDLY, MORTGAGE FRIENDLY AND INVESTMENT FRIENDLY. IN BEGINNING BOOKING OFFICE TO OPEN 11:00 A.M. TO 11:00 P.M., ON WEEKENDS, HOLIDAYS UPTO 12:00 P.M. Additional Features of Marketing Strategy

16. 15 MODEL APARTMENT BE READY AT LAUNCHING FOR INSPECTION, PARTICULARLY BY LADIES. SITE OFFICE TO WELCOME VISITORS AND FAMILIES. TO HAVE REFERESHMENT STALLS AND SITTING ARRANGEMENTS. Additional Features of Marketing Strategy

17. 16 CAUTION A VERY CRUCIAL POINT: HOW PDOHA CAN ARRANGE 100% DOCUMENTED PAYMENT RELIEF TO THE INVESTORS/BUYERS WHO MAY EITHER PAY FULL CASH OR BY INSTALLMENTS? Additional Features of Marketing Strategy

18. 17 Thank you for your patience Syed S. Haider President & CEO 21 st Century Real Estate, Karachi