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Published byGary Lynch Modified over 9 years ago
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Entrepreneurship – Case Study Presenter: Chi-Hao Eddy Wu Advisor: C.-C. Jay Kuo 2015/7/17 1
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Headline one month ago… 2
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About Fitbit Founded : Oct 2007 (at SF) IPO: Jun 2015 (NYSE:FIT) Founders: James Park, Eric Friedman Products: Fitbits (Metrics such as steps, sleep,…etc) 3
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How Successful Fitbit Is Growth 4
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How Successful Fitbit Is High investment return 5
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Reasons For The Success Time to market User experiences Brand image o Successful marketing/Sales strategy (e.g. social media, …) Others o Design, Analytics, Product line, Clinical setup… 6
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Reasons For The Success User experience o 2/3 RD - Software 7
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Reasons For The Success Sales/Marketing strategy 8 Social Media Viral Marketing Interaction / Competition / Successful Story … Social Media Viral Marketing Interaction / Competition / Successful Story … Physical channel Fashion area … Physical channel Fashion area … Sales/Marketing expenses Brand Image / Fans
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Threaten Competition (1/3) 9 Mi-band: -Pricing -Global market
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Threaten Competition (2/3) o Lawsuit? 10
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Threaten Competition (3/3) o Apple Watch Will Apple Watch succeed? Is Apple Watch a huge competitor to Fitbit? 11
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Threaten Wearable market trend (1/2) o The market is increasing… But how optimistic is it? 12
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Threaten Wearable Market Trend (2/2) 13 Clinical Use
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End of sharing 14 Let’s keep an eye on how Fitbit develops …
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