1. Real-Time Tracking of Donor Designations for Hospital Campaigns Josh Muller – Gift of Hope Organ & Tissue Donor Network

2. Hospitals for Hope as an Alternative Provides hospitals with a turnkey campaign Engages hospital staff and community with less effort Uses best practices identified from previous NDLM’s Takes onus off of HD and hospital partners to design and implement April campaign

3. On-Site Component Photographed donation advocates Created print collateral: 24” by 36” foam core posters 8 ½” by 11” flyers Table tents

4. On-Line Component Similar to an on-line fundraising campaign

5. On-Line Component (cont.) Branded webpages Features donation advocate Real-time registration tracking Social & interactive Email driven

6. Driving Traffic

7. Registration Process

8. Backend Processes Add a new partner

9. Setting Up a Campaign Page

10. Exporting Donors Export Donors

11. Results 45 Hospitals for Hope partners More than 4,700 registrations/reaffirmations 700+ “Likes” on Facebook Countless impressions with key stakeholders Month-long exposure of the Gift of Hope brand and message via on-line components Gave a voice to organ and tissue donation within hospitals

12. Key Takeaways Developing a Hospitals for Hope microsite will require a web and development team Once constructed, sites can be very user-friendly for administrators Costs associated with a similar microsite will be upfront with minimal long-term investment Microsites like Hospitals for Hope provide a simple way for partners to conduct on-line campaigns

13. Learn more about Hospitals for Hope at www.Hospitals4Hope.org Josh Muller Gift of Hope Organ & Tissue Donor Network jmuller@giftofhope.org 630.758.2743