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Chapter 1 Introduction to Sport Governance
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Overview of the Sport Industry Continually expanding and evolving Scope: In 2011, industry value was between $480 and $620 billion People- and service- oriented Sport governance courses: Big-picture approach How the various industry segments work together
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Some Segments of the Sport Industry Professional sport 1. ___________________ Intercollegiate athletics 2. ___________________ Olympic and Paralympic movements 3. ___________________ Recreational sport 4. ___________________ Facility management 5. ___________________ Event management Sport for people with disabilities 6. _____________________ Health and fitness 7. _____________________ Sport club management 8. _____________________ Interscholastic sport 9. _____________________ Sport marketing 10. ____________________ Legal aspects of sport
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Your Point of View What is your reaction to these statements? The sport industry in the United States is among the country’s top 15 to 18 largest industries What is your feeling about how much emphasis is placed on sports? Too much emphasis? not enough? just the right amount?
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Value of the Sport Industry in Europe White Paper on Sport in Europe by the European Commission (2011): “A study presented in 2006 indicates that sport at large has generated a value added of 407 billion Euros in 2004, … and created 15 million jobs representing 5.4% of the workforce. The contribution of sport should be highlighted and accentuated….” A growing share of the economic value of sport is linked to intellectual property rights: 1. copyright 2. commercial communications 3. trademarks 4. image right and media rights
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SPORT GOVERNANCE Is simple to complicated
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Definition of Sport Governance The exercise of power and authority in sport organizations to determine: Organizational mission Membership Eligibility Regulatory power Three levels: local, national, and international
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EXAMPLES OF LEVELS Examples of the local level: _______________ Example of the regional level:________________ Examples of the international level: _____________________
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What Is an Organization? Attributes According to Chelladurai (2009) Identity Program of activity Membership Clear boundaries Permanency Division of labor Hierarchy of authority Formal rules and procedures
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IDENTITY An established team or organization that has a name that people can identify with. And this can range from local to national in the U.S.
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PROGRAM OF ACTIVITY The organization have goals it set to achieve and the goals are tied to it’s mission statement. The Superbowl Champs
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Membership The organization has certain standards for membership. Clear Boundaries Knowledge of who belongs and who does not belong to an organization or group.
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Permanency Personnel or members may come and go, but the organization itself remain in place. It will not fade during time and changes.
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DIVISION OF LABOR Within an organization there are various functions that must be completed. In the front office of an NFL team there is a need for: a. Marketing b. Ticket Sales c. Media relation d. Community liaison e. Facility management
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Hierarchy of Authority Formal Rules and Procedures
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Regulatory Power The ability to: Enforce rules Impose punishments or sanctions
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Influences on Sport Organizations External Task or operating (proximal) environment General (distal) environment Internal Specific policies and procedures
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The Need for Awareness Sport organizations are constantly interacting with various environments. Sport managers must be aware of what is happening and adapt accordingly.
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Your Point of View You work for a minor league team, and one of your players has been using social media to comment on his fellow teammates, players on opposing teams, and journalists. He has also publicly revealed some things that are best left private. What kind of policies can you put in place to encourage social media use but address inappropriate usage?
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The Five Rs of Good Governance 1.Regulations 2.Rules 3.Rankings 4.Records 5.Results
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Sampling of Organizational Units General Assemblies Executive Committees, Governing Boards, and Management Councils Standing Committees Ad Hoc Committees Executive Staff
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Constitutions and Bylaws Outline an organization’s basic functions Constitution: Governing document Core principles and values Bylaws: Operational in nature How the organization conducts business
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Constitution of International Volleyball Federation (FIVB)— Table of Contents Source: Condensed from Siekmann, R.C.R., & Soek, J. (1998). Basic documents of international sports organizations. The Hague, The Netherlands: Kluwer Law International.
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Bylaws of the International Handball Federation (IHF)—Table of Contents Source: Condensed from Siekmann, R.C.R., & Soek, J. (1998). Basic documents of international sports organizations. The Hague, The Netherlands: Kluwer Law International.
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Why Study Sport Governance? Understand the big picture Understand how governance fits in the sport management curriculum Understand how governance will fit in your career
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Sport Management academic programs has increased greatly. In 1987, two academic organization: 1. North American Society for Sport Management (NASSM). 2. National Association for Sport and Physical Education (NASPE). Today, Sport Management education programs can be fully accredited by an organization known as COSMA- the Commission on Sport Management Accreditation. Governance is now included in the COSMA documents as one of the common professional components. Governance in the Sport Management Curriculum.
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CASE STUDY Review Case Study on page 18. Answer questions 1-4 Be prepared to discuss.
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ASSIGNMENTS Go to COSMA website: cosmaweb.org/ and go to their vision and mission section and print and bring to the next class. Go to nassm.com website and pint homepage and bring to class.
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