1. Baby Friendly Manitoba Manitoba’s Breastfeeding Strategy

2. The Need for a Vision “Here is Edward Bear coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it” A.A. Milne 1926 Illustration E.H. Shepard 192614

3. Baby Friendly Hospital Working Group Baby Friendly Community Working Group Formula Purchasing Ad Hoc Grp Engage Stakeholders Baby Friendly MB Annual Conference Breastfeeding Clinical and Research Rounds (CERPs provided) BFI Mock Assessments Promote Best Practice Baby Friendly/Breastfeeding Strategy Provincial Lead Baby Friendly Consultant 5 BFI Assessor Candidates Build Capacity SharePoint Site for WG members Provincial Breastfeeding Website Baby Friendly Manitoba Resources Address Gaps Builds on 2006 Breastfeeding Strategy Aligned with Healthy Living Strategy, Women’s Health Strategy, Chronic Disease Prevention, Maternal and Child Health Sets targets for hospitals and community health offices for 2018 BF Strategy Vision Babies in Manitoba are Breastfed

4. Breastfeeding Strategy Targets Increase BF Rates Initiation 85% Exclusive 75% Increase Duration Rates Entry 75% 6 Months 55% 18 Months 25% Achieve BFI 75% Hospitals 75% Community ServicesCommunity Relationships Social Determinants & Equity Policy & Planning Public Health & Health Literacy Babies in Manitoba Are Breastfed

5. Achieving Our Targets

11. Reasons to Celebrate First Manitoba Hospital achieves BFI External assessments planned for 2015 and beyond…. www.gov.mb.ca/health/bfm/strategy.pdf