1. umalumni.com and Club Websites

2. Overview New Website Public/Member Experiences Club Leader Section Club Websites Next Steps Quick Social Media tips

3. For Potential Members Designed to promote membership Engaging photos, clean design Explain benefits vs. assumptions Decrease confusion between member and non-member pages Join section is new Master calendar

6. For Members Programs and services listed as menu of member benefits and connections Highlight information specifically for members –Easier to find discounts Offers a reason to return to the site New HTML pages of Alumnus

8. What’s different? Events, travel trips, student recruitment are open to all Mentoring, volunteering, clubs Career has some services open to member and all alumni News and trips now have blog-like updates

9. Club Leaders Section Now on main site –umalumni.com/clubleaders Updated information Branding guidelines Resources, images

11. Existing Club Websites Surveyed club leaders Issues – Better management system (formatting text) – Difficult to add events – Ability to add photos Needs – Photo galleries – Analytics – Club personalization

12. New Club Websites Tie in with Association brand Standard navigation Consistent messaging Modern look with fonts, colors, formatting Different levels of content management More visual, more photos Analytics reports

14. Entering Events Decreasing number of entries –AAUM Master calendar –Club Website –Regional eTrueBlue –eWeb Sales –ListServ –Social Media

15. Timeline On development server now Testing and feedback in next few weeks Launching late June/early July Admin manual, recorded video training to come

16. Social Media To come: Tutorials, best practices Power of the logo/new brand When to create a network Photos and videos

17. Examples

18. Should We Create A … Facebook page, Twitter account, Instagram, etc.? Answer these questions: – Who will manage/monitor? – How often will you post? – Is your audience there? – What is your goal? How will you measure?

19. Social Media Updates Try to include a photo or image on Facebook Photo tips: Game-Watching –Get in front –Groups vs. tables Frequency –Try to post once per week on Facebook

20. Recap Association website designed for member/prospective member Club Leader section on new site Club sites on development server now Launching late June/early July Consolidation of event entries to come Social media resources online