1. Agriculture Development
Eric Putman
Director of Advancement

2. Purdue Agriculture Development
What we do: Build relationships with alumni, foundations, corporations and friends leading to new gifts for Purdue Agriculture.

3. Office Staffing and Responsibilities
Eric Putman, Director of Advancement
Specific responsibilities include the Dean’s initiatives and serving the Departments of Animal Sciences, Entomology, and Horticulture and Landscape Architecture.

4. Office Staffing and Responsibilities
Kyle Bymaster, Director of Development
Responsibilities include the Departments of Agricultural Economics, Agronomy, Biochemistry, Food Science, and Forestry and Natural Resources.

5. Office Staffing and Responsibilities
Jeff Demerly, Director of Development
Responsibilities include the Departments of Ag. and Biological Engineering, Botany and Plant Pathology and Youth Development and Agricultural Education.

6. Office Staffing and Responsibilities
Megan Madia, Stewardship Coordinator
Annual Fund – Direct mail letters and telefund
Communications - Connections
Special Events – Works with Ag Alumni office
Stewardship – Thanking our donors
Appropriate donor recognition

7. Office Staffing and Responsibilities
Mike Pedley, Director of Corporate Relations
Works with all departments and development staff to advance corporate partnerships and pursue charitable giving opportunities.

8. Access & Success Campaign July 1, 2007 – June 30, 2014
University goal: $304 million
College of Agriculture’s goal: $13 million

9. "This year, we are launching Purdue’s Access & Success campaign to embrace and expand our responsibility as a premier public university striving to become even better.
I consider it a top priority to ensure that good students have access to a Purdue education and assistance to succeed once they are here — regardless of their financial situation. "
— France A. Córdova
Purdue President

10. Where do we spend our time?
Donor-centered development
Key needs and priorities
Focus
College of Agriculture Interests
Our Donors’ Interests
MAJOR GIFTS

11. Listening for Gifts Linkage: Identify the connection to Purdue
Ability: The financial capacity to give
Interest: How does the person feel about Purdue? How motivated or inclined are they to give?

12. Motivations for Making Gifts: Ties to Alma Mater
Rank obligation to give back as a factor of influence on your charitable giving.
Do alumni feel emotionally obliged “to give back to their alma mater?”
Obligation to give back is “very important” to only 25.9% of private institution and 22.3% of public institution alumni as a factor of giving.
One-third of all alumni labeled it as “unimportant.”
Why do we try to use the “give back to alma mater” argument?
Our colleges are not entitled to philanthropic support—we must earn it.
Source: Bentz Whaley Flessner Survey (March 2003)

13. Levels of Donor Recognition
President’s Council
Dean’s Club
Pinnacle level donors
R.B. Stewart Society

14. Process Management
Active donor prospects to the University – especially those with multiple areas of interest – have a “process manager” who coordinates the timing of solicitations.
It is a service to the donor and helps present a coordinated message from the University.

15. Agriculture Development Resources
Involvement with Purdue
Gift history
History of visits and meetings with anyone at Purdue
Contacts with Purdue leaders, volunteers or peers
Wealth indications
Identify motivation to make the gift

16. Ag. Development Resources: Why We Visit
Visits help identify the key link to Purdue
Educate and involve the prospective donor
Cultivate the prospect
Assess the prospect’s giving level
Formulate the right gift proposal that matches their interests
Decide who is the right person to make the ask
Decide when the prospect is ready to be solicited

17. Collaboration is Key Your involvement is critical.
Open doors for development staff with prospects.
Consider participating in joint visits or meetings.
We are here to serve you and help advance your programs.

18. The significance of faculty and staff is difficult to overstate
Fred van Eck was motivated to give timberland worth more than $20M to the Department of Forestry and Natural Resources after attending a presentation by the director of the HTIRC.
He was not a Purdue alumnus.
He did not visit the Purdue campus.

19. Director of Advancement Eputman@Purdue.edu Tel: 765-494-8672
Eric Putman
Director of Advancement
Tel:
Purdue University
Pfendler Hall of Agriculture, Room 108
715 W. State Street
West Lafayette, IN