1. Forecasting Unit Demand Chester Corporation

2. Forecast Definition To estimate or calculate in advance To serve as an advance indication of; foreshadow: price increases that forecast inflation. Estimate future trends by examining and analyzing available information. A prediction, as of coming events or conditions.

3. Perceptual Map December 31, 2010

4. Perceptual Map December 31, 2011

5. Production Analysis December - 31, 2010 Low Tech Products – 9 High Tech Products - 4

6. Low Tech Market Segment Analysis Round 4 – December 31, 2010

7. Perceptual Map for Low Tech Segment

8. Market Share Actual vs Potential

9. Top Products in Low Tech Segment Cake’s specs for 20112011 Customer Expectations Performance7.07.3 Size12.712.6 Price$31.00$15.00 - $35.00 MBTF1850014 – 20,000 Age at 12/312.93.0 Revision Date: April 24, 2011

10. Low Tech Sales in High Tech Segment

11. Forecasting Demand for Cake 2011 Total Low Tech Unit Demand Number of Products Average Product Expected Sales Cake Assessment Low Tech Forecast High Tech Forecast Total Forecast 7,379 * 1.1 = 8117 8.5 955 Slightly Better than Average 955 * 1.10 = 1,050 225 1,275

12. High Tech Market Segment Analysis Round 4 – December 31, 2010

13. Perceptual Map for High Tech Segment

14. Market Share Actual vs Potential

15. Top Products in High Tech Segment Cruton’s specs for 20112011 Customer Expectations Performance10.510.9 Size9.39.1 Price$45.00$25.00 - $45.00 MBTF2100017 – 23,000 Age at 12/311.40 Revision Date: May 29, 2011

16. Forecasting Demand for Cruton 2011 Total High Tech Unit Demand Number of Products Average Product Expected Sales Cake Assessment High Tech Forecast Low Tech Forecast Total Forecast 4,479 * 1.2 = 5,375 5 1,075 Above Average 1,075 * 1.20 = 1,290 0 1,290