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Change Management Joyce Osland Executive Director, Global Leadership Advancement Center College of Business San Jose State University Team *
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How many change programs succeed? Only 30%! How many of you made a New Year’s Resolution? How many of you are succeeding at it?
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Myth #1 CRISIS IS A POWERFUL IMPETUS FOR CHANGE REALITY: Ninety percent of patients who’ve had coronary bypasses don’t change their unhealthy lifestyles even though they know their lives are threatened.
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Myth #2 CHANGE IS MOTIVATED BY FEAR REALITY: It’s too easy for people to go into denial of the bad things that might happen to them. Compelling, positive visions of the future are a much stronger inspiration for change.
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Myth #3 THE FACTS WILL SET US FREE REALITY: Our thinking is guided by narratives, not facts. When a fact doesn’t fit our conceptual “frames” (the metaphors we use to make sense of the world) we reject it. Change is inspired best by emotional appeals rather than factual statements.
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Myth #4 SMALL, GRADUAL CHANGES ARE ALWAYS EASIER TO MAKE AND SUSTAIN REALITY: Radical sweeping changes are often easier because they quickly yield benefits.
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Myth #5 WE CAN’T CHANGE BECAUSE OUR BRAINS BECOME “HARDWIRED”EARLY IN LIFE REALITY: Our brains have extraordinary “plasticity,” meaning that we can continue learning complex new things throughout our lives—assuming we remain truly active and engaged.
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What have you learned about change from your own experience in organizations? What questions do you have about managing change?
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Nature of Organizational Change Means reexamining basic assumptions Involves a mourning period for old ways New behavior leads to new attitudes Process of unfreezing, moving, refreezing Too much change is disturbing Unpredictable; may result in unanticipated consequences Difficult but not impossible
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Four Basic Conditions Needed for Change Compelling story – buy-in Role modeling – lead by example Reinforcing mechanisms – aligned systems, processes, incentives Capability building – training/buying the skills needed to make the change
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Compelling Story – How Human Nature Gets in the Way 1. What motivates you doesn’t motivate most of your employees You’re better off letting them write their own story It takes a story with both + and – to motivate them
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Role Modeling – How Human Nature Gets in the Way Leaders mistakenly believe that they already “are the change” Influence leaders aren’t a panacea for making change happen
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Reinforcing Mechanisms – How Human Nature Gets in the Way Money is the most expensive way to motivate people The process and the outcome have to be fair
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Capability Building – How Human Nature Gets in the Way Employees are what they think, feel, and believe in Good intentions aren’t enough
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Conditions Favorable for Change C=(D X S X P) > X Where... C = change D = dissatisfaction with status quo S = an identifiable and desired end state P = practical plan for achieving the desired end state X = the cost of change to the organization
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Change is a process, not an edict. Goal/ Solution Process
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Increase Urgency Stages in the Change Process Create Short- Term Wins Empower Action Communicate for Buy-In Get the Vision Right Build the Guiding Team Make Change Stick Don’t Let Up
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