1. Annenberg/AU Media Futures Forum 11/8/20151 Session 1 – February 16, 2012 Reflections On Public Television’s Future Dennis L. Haarsager

2. Challenges, Opportunities 11/8/20152 We are dealing with fundamental long term changes in media usage and economy that are impacting the established media marketplace, including public media. Most foundations and many individuals with capacity are looking to support accountability and change. We see increasing competition for philanthropy. Non-profits and government provide over $4 trillion in public services each year, many times under-achieving mission with isolated impact Our capital replacement needs are way under-funded and have been hard-hit by loss of tax-based funding. There are numerous opportunities for station collaborations for savings and best practices.

3. Be More “PBS” - Be More Local Framework Recognizes stations have two lines of business: – Acquisition, scheduling, marketing, fundraising around national programming – Production and distribution of local programming Takes advantage of: – Public media strengths and opportunities in building impact in communities – Best practices from broadcasting and digital media worlds – Responsive to the changes in how people use media Cuts costs through multiple collaborations and changed modes of local production Increases revenues and impact through: – Increased investments in high-ROI national programming – Reliance on engagement-based projects in local production – Better practices in individual giving through scale 11/8/2015 3

4. Increased ROI from Scale TaskTypeOps SavingsCap SavingsRevenue Finance/Human resourcesAdmin$ Individual givingDevel$$$$$ Underwriting/sponsorshipsDevel$$ Engagement prod’n focusLocal$$ $$$ Multi-market NGO partneringLocal$ Exploit digital platformsLocal$$ Regional studio productionLocal$$$ Acquisitions/schedulingProgr$$ Interstitial productionProgr$ PromotionProgr$ Engineering planningTech$$$ Master controlTech$$$$$ 11/8/20154

5. 5 Dennis L. Haarsager, President & Executive Director Public Television Major Market Group haarsager@gmail.com ● @haarsager on Twitter www.technology360.com ● 202-280-3988 PO Box 617, Purcellville, VA 20134