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Published byShanon Stevenson Modified over 8 years ago
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How to make them better.
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Online Gaming The most preferred entertainment option of today’s generation
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Online Gaming PC ○ Browser ○ MMOGs Consoles Mobile / Tablet DTH Anything that can access internet
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Content Providers NCSoft SOE Blizzard Electronic Arts Zynga Valve NEXON Playdom UBISOFT Mojang Activision Capcom Konami THQ Microsoft Namco 2K Games Bandai Nintendo PopCap Gameloft
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MMOGs Interactive & Immersive MMOGs - Serious Gamers
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Social / Casual Games – Non Gamers Social & Casual Games
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Trends Habitual of targeting same audience over and over Everyone takes the tried, tested and profitable path!
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Trends Market today is differentiated No matter what kind of game/product you have, you will find players for it.
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Trends Market today is differentiated No matter what kind of game/product you have, you will find players for it. Trick is to create content that is:
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Trends Market today is differentiated No matter what kind of game/product you have, you will find players for it. Trick is to create content that is: Easily Accessible
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Trends Market today is differentiated No matter what kind of game/product you have, you will find players for it. Trick is to create content that is: Easily Accessible Innovative & Unique
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Trends Market today is differentiated No matter what kind of game/product you have, you will find players for it. Trick is to create content that is: Easily Accessible Innovative & Unique Fun
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Innovative New Content?
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Indies do it better!
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Innovative New Content? Indies do it better! Freedom to do it own way Try new ideas Take Risks
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Innovative New Content? Indies do it better! Freedom to do it own way Try new ideas Take Risks Let’s Learn from Indies
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Few Indie Games
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Case Study
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12 th Jan`11
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Game released as Alpha, Beta in Jan`11 Never commercially advertised except through WOM No integrated billing/payment solutions – Only Paypal Game continues to make over 250,000$ and sells about 10,000 copies a day. As of May 7, 7.5 Million users, 2.1 Million paid for game Revenue: $33 Million
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Game released as Alpha, Beta in Jan`11 Never commercially advertised except through WOM No integrated billing/payment solutions – Only Paypal Game continues to make over 250,000$ and sells about 10,000 copies a day. As of May 7, 7.5 Million users, 2.1 Million paid for game Revenue: $33 Million This is a 1 man Job!
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Survival horror game Also a building / construction game You build almost anything with chunk of blocks
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How did Minecraft do it?
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Strengths of the game: Graphics Content Storyline Gameplay
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Minecraft Graphics
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Content – Items < 200 Items All items to be crafted
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Content – Mobs
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Content – Game World Randomly Generated Different world every time you start new 1.8 times the size of earth Can be up to 8 times
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Storyline No Storyline No Narrative No Quests No tutorials/help Player is the story
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Gameplay Things about Gameplay: Hard to learn & easy to play Highly addictive Keeps the player busy & wanting more Rewarding Creative Create almost anything
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Starship Enterprise
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Vatican City
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16-Bit ALU
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How did Minecraft do it?
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Its innovative and unique! How did Minecraft do it?
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Its innovative and unique! Focused on the core of the game, made it stronger How did Minecraft do it?
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Its innovative and unique! Focused on the core of the game, made it stronger Early Launch & timely content updates How did Minecraft do it?
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Its innovative and unique! Focused on the core of the game, made it stronger Early Launch & timely content updates Encouraged players to play together How did Minecraft do it?
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Its innovative and unique! Focused on the core of the game, made it stronger Early Launch & timely content updates Encouraged players to play together Listened to the community, players did the marketing How did Minecraft do it?
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Its innovative and unique! Focused on the core of the game, made it stronger Early Launch & timely content updates Encouraged players to play together Listened to the community, players did the marketing Gave users the power to create! How did Minecraft do it?
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How to make your game better?
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Be innovative & unique How to make your game better?
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Be innovative & unique Performance How to make your game better?
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Be innovative & unique Performance Accessibility How to make your game better?
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Be innovative & unique Performance Accessibility Fun How to make your game better?
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Be innovative & unique Performance Accessibility Fun Social Interaction How to make your game better?
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Be innovative & unique Performance Accessibility Fun Social Interaction Expandability How to make your game better?
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Be innovative & unique Performance Accessibility Fun Social Interaction Expandability Community How to make your game better?
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Be the FireStarter!
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