1. Behind the Brands Diagnostic of a Business and Human Rights Campaign Chris Jochnick Oxfam America @cjochnick

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5. Behind the Brands Reputation Matters Graphic: Mediabistro ; Source: Weber Shandwick “The Company Behind the Brand: In Reputation We Trust” 2011

6. Behind the Brands Behind the Brands

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9. Behind the Brands Elements of the Spikes Corporate engagement Social media – Facebook, Twitter, Youtube Shareholder resolutions – AGMs Traditional media Public events Investor events Mobilize Allies

10. Behind the Brands KNOW AND SHOW 1.Disclose suppliers -- sugar, palm oil and soy 2.Undertake human rights impact assessments COMMIT 3.zero tolerance 4.Supplier codes ADVOCATE 5.Public champion for rights 6.Advocate towards gov’ts and traders Requests

11. Behind the Brands Women’s Empowerment & Cocoa

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13. Behind the Brands The Coca-Cola Company commits to zero tolerance for land grabbing… The Coca-Cola Company will adhere to the principle of Free, Prior and Informed Consent across our operations (including bottling partners) and will require our suppliers to adhere to this principle. We will incorporate the following language in our Sustainable Agriculture Guiding Principles (SAGP): Community and Traditional Rights: Recognize and safeguard the rights of communities and traditional peoples to maintain access to land and natural resources. Require respect for and prohibit the violation of the land rights of communities and traditional peoples. Maintain positive community relations and contribute to local economic development.

14. Behind the Brands The Coca-Cola Company will leverage the Company’s existing engagement in cross sector platforms and UN bodies to support responsible land rights practices, including the UN Voluntary Guidelines on the Responsible Governance of Tenure of Land (VGGTs). We will publicly advocate that food and beverage companies, traders, especially of soy, sugar, and palm oil, as well as sourcing country governments to endorse and implement the VGGTs and commit to respecting land rights.

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16. Behind the Brands Stop Climate Change!

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18. Behind the Brands +6 +3

19. Behind the Brands Final thoughts