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Media Institutions 2. Media Institutions What are they? How can we ‘analyse’ them?

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Presentation on theme: "Media Institutions 2. Media Institutions What are they? How can we ‘analyse’ them?"— Presentation transcript:

1 Media Institutions 2

2 Media Institutions What are they? How can we ‘analyse’ them?

3 Research This afternoon you will conduct some research that will combine all of the skills you have learned thus far. Using the computers, you will research an institution of your choice (not a product!) Apply your understanding of media language, to help you discuss the institutions’ values and ideology.

4 http://www.nationalgeographic.com/

5 Media conglomerates

6 Conglomerisation A conglomerate is an organisation which owns and controls a large number of companies across a number of mass media industries.

7 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming)

8 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming)

9 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming)

10 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming)

11 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming)

12 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming)

13 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming) What opportunities for synergy does this create?

14 Sony Corporation Sony Corporation of America Sony ElectronicsSony Entertainment TVs MP3 Players DVD Players Cameras Games Consoles + more Sony Pictures (film) Sony BMG (music) Sony Computer Entertainment (gaming) Sony Online Entertainment (online gaming) What opportunities for synergy does this create? Synergy = the production, promotion and sale of a product through more than one subsidiary of a media conglomerate.

15 Internet Print Film Broadcast TV/Radio Other:

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