1. Civil Air Patrol Command Council Meeting 1-2 March 2013 Arlington, VA

2. Proactive Media Relations Ms. Julie Debardelaben

3. Proactive Media Relations Missions in 2012 703 search and rescue missions 703 search and rescue missions 382 finds 382 finds 32 lives saved 32 lives saved 719 other state support missions Total: a minimum of 1,400 opportunities to tell CAP’s story Total: a minimum of 1,400 opportunities to tell CAP’s story

4. Proactive Media Relations High Profile Missions/Events Mission Wings Results Mission Wings Results Hurricane Sandy 20 4 wings were timely Hurricane Sandy 20 4 wings were timely 2 wings were too late 2 wings were too late 16 missed opportunities 16 missed opportunities Event Units Results Wreaths Across 750 40 stories Wreaths Across 750 40 stories America 710 missed opportunities America 710 missed opportunities

5. Proactive Media Relations CAP Is Still a Well-Kept Secret Who is familiar with CAP? Who is familiar with CAP? 31% of all adults 31% of all adults 24% of women 24% of women 15% of 18 to 34-year-olds 15% of 18 to 34-year-olds 6% other races 6% other races

6. Proactive Media Relations 2013-2014 Strategic Plan 3.1.1: Develop Branding Campaign 3.1.1: Develop Branding Campaign 3.1.2: Develop Branding Resource Guide 3.1.2: Develop Branding Resource Guide 3.1.3: Pitch CAP stories to national media 3.1.3: Pitch CAP stories to national media 3.1.4: Increase awareness through community service 3.1.4: Increase awareness through community service 3.1.5: Reg revision requiring units to publicize accomplishments 3.1.5: Reg revision requiring units to publicize accomplishments 3.1.6:Publicize diversity 3.1.6:Publicize diversity

7. Proactive Media Relations 2013-2014 Strategic Plan 3.1.7: Educate Guard, Reserves about CAP 3.1.7: Educate Guard, Reserves about CAP 3.2.1: Create customized wing handouts 3.2.1: Create customized wing handouts 3.2.2: ID partners with natural interest in CAP 3.2.2: ID partners with natural interest in CAP 3.3.3: ID national organizations with interest in 3.3.3: ID national organizations with interest in CAP’s missions

8. Proactive Media Relations “DOD policy is very explicit: maximum disclosure with minimum delay. … Getting our side of the story out as soon as possible and as completely as practicable is essential to maintaining the high level of credibility and public support enjoyed by the U.S. military.”

9. Proactive Media Relations When to Release Information While planning the mission While planning the mission When the mission is about to be performed When the mission is about to be performed While the mission is actively being performed While the mission is actively being performed

10. Proactive Media Relations Planning for Success Plan for and take advantage of known Plan for and take advantage of known opportunities to publicize your members’ opportunities to publicize your members’ stories of dedication, commitment and service stories of dedication, commitment and service to America. to America.

11. Proactive Media Relations Success during a Crisis Media relations must be a top priority along with mission implementation. with mission implementation.

12. Proactive Media Relations Let’s Review CAP is missing too many opportunities to tell our story. We need your help as commanders to correct the problem. Proactive media relations is the key to CAP’s future success.