1. Telling the Story of Insurance in a Digital World John C. Millen The Reputation Group Annual Meeting September 1, 2015 @johnmillen #OIIAnnual

2. Storytelling in a DIGITAL WORLD The Reputation Group

3. % of U.S. Adults Using Social Media 72 % The Reputation Group 31 % 28 % 25 % 23 % Pew Research Center 2015

4. AGENDA: The power of storytelling Why tell the P&C insurance story? You as the storyteller Collecting great stories How to tell your story The Reputation Group

5. The Power of Storytelling The Reputation Group

6. Human Beings are Hardwired For Stories The Reputation Group

7. 22 Times Jennifer Aaker, Professor Stanford Graduate School of Business Stories Make Data More Memorable

8. Why Tell the Story of P&C Insurance?

9. TRUST The Reputation Group

10. The Stories of P&C Insurance The Reputation Group

11. #FAIL The Reputation Group

12. Left Brain - Right Brain Credit: chickensaresocute via ccchickensaresocute via cc The Reputation Group

13. LEADERS BUSINESS UNITS TEAMS PROFESSIONALS P & C Insurance Industry

14. An effective leader, as she makes the rounds at her organization, must ask one—and only one—question: ‘Got any good stories?’ Tom Peters Leadership The Reputation Group

15. P&C INDUSTRY SUCCESS Convince & train leaders: CEO Chief Storyteller Create storytelling company cultures Promote storytelling by all industry associates in business and personal networks The Reputation Group

16. © 2015 Reputation Group LLC

17. You as the Storyteller The Reputation Group

18. First Impressions Perception = Reality YOUR DIGITAL BRAND The Reputation Group

19. Your Digital Resume The Reputation Group

20. Reputation is what people say about you when you’re out of the room. Jeff Bezos Amazon The Reputation Group

21. IMPORTANT RELATIONSHIPS INVESTORS FRIENDS OTHERS? EMPLOYERS EMPLOYEES CLIENTS REGULATORS FAMILY The Reputation Group

22. EXERCISE: Who Are You? The Reputation Group

23. Agreeable Ambitious Amusing Brave Calm Careful Charming Communicative Considerate Courageous Conscientious Diligent Decisive Determined Easygoing Emotional Energetic Ethical Forceful Friendly Funny Generous Good Hard-working Honest Impartial Independent Intelligent Intellectual Kind Loving Loyal Modest Neat Nice Optimistic Passionate Patient Positive Powerful Practical Proactive Quiet Reserved Self-confident Trustworthy Tough Straight forward Aggressive Aloof Belligerent Bitchy Boastful Boring Bossy Careless Compulsive Cruel Cunning Cynical Detached Dishonest Domineering Finicky Flirtatious Foolish Greedy Grumpy Harsh Impatient Impolite Impulsive Inconsiderate Inconsistent Indecisive Indiscreet Intolerant Introverted Irresponsible Mean Moody Nasty Negative Patronizing Pessimistic Pompous Quick-tempered Rude Ruthless Sarcastic Secretive Self-centered Sneaky Stupid Superficial Thoughtless

24. The Reputation Group

25. Passion Integrity Fun The Reputation Group

26. Collecting Great Stories The Reputation Group

27. Company Stories Develop a Disciplined Storytelling Culture Ask Capture Observe Prioritize Tell, tell, tell The Reputation Group

28. Your Stories Develop a Mindset Review Record Observe Brand Tell, tell, tell The Reputation Group

29. EXERCISE: What’s Your Story? The Reputation Group

30. How to Tell Your Story The Reputation Group

31. Story Structure 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success The Reputation Group

32. Structure: 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success The Reputation Group

33. Structure: 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success The Reputation Group

34. Structure: 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success Elmer’s Story Credit: Weathered via ccWeathered via cc The Reputation Group

35. EXERCISE: Tell Your Story The Reputation Group

36. LISTEN CAPTURE TELL The Reputation Group STORYTELLING NEXT STEPS

37. QUESTIONS & COMMENTS? The Reputation Group John Millen (614) 282-4141 jmillen@reputationgroup.com