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VERITAS Confidential Making Sense of Information Shashank Deshpande VERITAS Software December, 2003 5 th STC Conference, Pune
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VERITAS Confidential Agenda Information Design (ID) basics Types of ID and Data presentation Principles of ID Examples Q & A Exercises Presentations
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VERITAS Confidential Information Overload Information in our day-to-day lives: Bills – Electricity, Telephone, Tax, … Financial – Salary & Bank statements, Stocks, … Work – Meetings, Telephone calls, mails, … Homes – TV, Appliances, Newspaper, Magazines, Books, … Streets – Billboards, signage, public information, …
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VERITAS Confidential Information design
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VERITAS Confidential Information Design basics The process of organizing information and presenting it to the user in the most meaningful format.
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VERITAS Confidential Information design basics It deals with Users, Context and Data content Showing meaning through comparison, similarity, contrast, aggregation, differentiation, and other forms of data relation
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VERITAS Confidential Information design basics What does these notations mean to you?
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VERITAS Confidential Information design basics Visual thinking It is a Science as well as an Art Use graphic elements like grid, proportions, color, typography and illustrations to convey meaning
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VERITAS Confidential Information design basics How human mind ‘understands’ information? Use user’s mental model –Tariff card –Bus Ticket –Interactive Time Zone Viewer
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VERITAS Confidential Information components Data –Unstructured facts based on data collection Information –Structured data – ordered, categorized or grouped Knowledge –Information that is usable Wisdom/Intelligence –Capacity to apply knowledge
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VERITAS Confidential Data Presentation types Formal –Maps and Plans –Tables –Charts/graphs –Pictures, Illustrations and Drawings –Text –Combinations of the above Verbal, Gestures and Body language
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VERITAS Confidential Data Presentation types Maps and Plans
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VERITAS Confidential Data Presentation types Pictures, Illustrations and Drawings
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VERITAS Confidential Data Presentation types Charts and Graphs Fat Proteins Carbohydrates
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VERITAS Confidential Principles of Information Design #1 Enforce visual comparisons
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VERITAS Confidential Principles of Information Design #2 Show causality – method, logic or reason
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VERITAS Confidential Principles of Information Design #3 Show multi-dimensional data –show additional information to help user understand information –use multiple stimuli to reinforce the message
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VERITAS Confidential Principles of Information Design #4 Integrate words, numbers and images
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VERITAS Confidential Principles of Information Design #5 Work with great content –Analyze the data to show what is most important –Why does the user need this information – assist his/her thinking –Quality, relevance and integrity of content drives information design
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VERITAS Confidential Information Design Process
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VERITAS Confidential ID Process Discovery –target audience, messages, needs, desires and constraints Analysis –comprehending, relating, and categorizing information discovered Prototyping –Design decisions and modeling Review –Test with target audience
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VERITAS Confidential Knowledge in the Head vs. in the World
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VERITAS Confidential Exercises Design display system for railway platforms Re-design of railway ticket
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VERITAS Confidential Reference Books Books by Edward Tufte –The Visual Display of Quantitative Information –Envisioning Information –Visual Explanations: Images and Quantities, Evidence and Narrative Information Architects by Richard Saul Wurman Understanding Comics and Reinventing Comics by Scott McCloud Visual Thinking by Rudolf Arnheim Information Design: The Knowledge Architect’s Toolkit by Graziella Tonfoni
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VERITAS Confidential Thanks! Shashank Deshpande shashank@veritas.com
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