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Published byEvan Short Modified over 9 years ago
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Platinum Recipient Grand Lake Health System
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Establish a Donate Life Think Tank 3 employees and a senior leader to be part of this team Community Outreach Coordinator-she is already established in the community Marketing Administrative Assistant-she was already aware of all of the PR avenues that GLHS had in place –Facebook Administrative Assistant-she was able to make everything look professional Energetic speaker Marketing Executive Director
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Connect to Donate Life Ohio Become connected to the www.ohadonatelife.org www.ohadonatelife.org –Lots of tools to use –Letters; press releases etc.
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Impactful Kick-off Plan an impactful Kick-off –Endorsed by CEO letter to all employees –Newspaper coverage –Engagement of a LCO Ambassador GLHS was fortunate to have a staff member whose husband had received a liver 2 years ago and is a trained LCO Ambassador –The wife many times accompanied him to share her journey. She is very dynamic and emotionally engaged in promotion of Donate life
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Develop registration opportunities within your organization –Registration booth outside of the cafeteria once a month Provide the Brochure, LCO pen and demonstrate the ease of filling out the application –Pre-addressed envelops that they had the option to mail in or for us to mail it in If the individual is already a registered donor, we had a miniature Green Chair for them to sign and we posted them on the bulletin board outside of the cafeteria. We also had a poster displayed in each department of these registered donors.
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Identify presentation opportunities Hospital Board Hospital Leadership Physician meetings Hospital sponsored support groups (Diabetic, Stroke, Parkinson) Hospital sponsored Health Fair
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Community Organizations County Trustees/Clerks meeting Public Retirement Organization Ohio Division of Parks –Area State Parks –Fish Hatchery Civic organizations City Police/Fire/EMT meetings Motorcycle Clubs
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Community Organizations Read your local newspapers for articles about community organizations –Kiwanis –Optimist –Rotary –Council on Aging
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Area Schools Provided contact information and established presentation engagements Driver’s Education presentations Rhodes State College Medical Assistants program; considering Donate Life as part of the Ethics curriculum Presented to the American Association of Medical Assistants
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Area Manufacturing Plants Occupational Health contacts Payroll stuffers Posters for the break room 550 exposures
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Radio/Newspaper Local radio stations Newspaper articles of presentations to various community organizations Become “news-worthy” with your activities
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Be A Hero Think outside the box. Do not be shy Engage individuals who have benefitted from a tissue/eye or organ donation
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