1. Globalisation, Culture and Lifestyle Seminar Six: Producing Culture in a Global Marketplace

2. Key Lessons From The Lecture  Globalisation offers the illusion of choice?  Our cultural choices are seen as markers of our identity  Tendency towards monopoly – distinction via branding  Individualised products do not mean that production is individualised  The rise of lifestyle marketing

3. Debate  Team One to argue that globalisation leads to a greater choice of cultural products.  Team Two to argue that globalisation leads to the homogenisation of cultural products.  You should refer to materials from throughout the first six weeks of this module and draw upon examples from the entertainment and events industries to highlight your points.

4. Discussion Topic  Critically discuss the benefits and drawbacks of individualised products created by mass means for both producers and consumers in your area. You should use examples to highlight your points.  Discuss the challenges and opportunities for events in terms of lifestyle marketing