1. Gathering user feedback Henri Laurencin Head, Development Statistics and Information Branch UNCTAD UNECE Work Session on the Communication of Statistics Geneva, 30 June 2011

2. 2 Key activities of UNCTAD Research, policy analysis and data collection Forum for intergovernmental deliberations aimed at consensus building Technical assistance UNCTAD statistics’ portfolio/mandate UNCTAD statistics portfolio/mandate consists in maintaining a set of economic time series mainly designed for the research work of the economists of the secretariat.

3. 3 Time series tailored to the needs of economists Long : 40 years preferably, at least 30 years Regularly updated and recent data Continued series All countries of the world including least developed countries Harmonized to allow the combination of series and the calculation of derived indicators UNCTAD statistics portfolio/mandate

4. 4 As a consequence: Interactions between statisticians to produce harmonized statistics Interactions between statisticians and users to produce statistics that are in demand: Economists of the UNCTAD secretariat Analysts and academics in countries Plus media, civil society … UNCTAD statistics portfolio/mandate

5. 5 Reaching wider audience requires targeting core constituencies more directly, engaging in partnerships, and maximizing all appropriate channels of communication Main objectives of UNCTAD’s communication strategy: oEnhance visibility, credibility and impact of UNCTAD’s work, through a sensible mix of traditional and innovative methods of engagement and dissemination oEnsure effective dissemination to and feedback from main target groups UNCTAD : a “communicating”organization

6. 6 Interaction of UNCTAD statisticians with users UNCTAD statisticians UNCTAD economists Analysts and academics in countries Media and general public

7. 7 Interactions and feedback exchange between statisticians Plus Mails Daily contacts Unit meetings Branch meetings

8. 8 Statisticians VS Economists

9. 9 Statisticians VS general public

10. 10 SOCIAL MEDIA WEBSITES

11. 11 Website statistics

12. 12 Life beyond websites Direct interactions with users to get feedback  Internal  External Survey preceded the launch of UNCTADstatUNCTADstat

13. 13 Statistics (comparative analysis of 5 months) Number of visits 41,005155,166 Number of visitors 21,75677,983 Page views 662,8232,848,804 Bounce rate 40.65%27.36% Number of pages per visit 16.1618.36

14. 14 Interaction types Two-way One-way PassivePro-active Gathering feedback

15. 15 Interaction types Two-way One-way PassivePro-active Gathering feedback

16. 16 Thank you for attention

17. 17 Questions and answers