1. Design News Smart Ad 1 Why smart ads: Showcase multiple messages, and assets (video demos, case studies, white paper links) and solicit strong calls to action from within a single promotional unit. Turnkey promotional package including custom ad design, promotion, and project management/reporting High level of user engagement (avg. 37% interaction rate and 2 minutes spent navigating the ad unit). Strong track record with 11 ads launched in 2011 (2 product selector / 9 leaderboard) Proven success: 15 smart ad programs over 2010 / 2011 (see appendix) What’s new: Supports multiple ad unit sizes across all brands New content focused option Increased social media opportunities Lower price point option Ability to add Asset gating/Lead Capture (additional charge)

2. UBMe Smart Ad Summary Ad Name/DescriptionElementsExample Expandable Tab Leaderboard (the original) Standard leaderboard when expanded displays up to 5 tabs of various content http://i.cmpnet.com/ads/graphics/as5/el a/eet_stm_1110/?r=215 Expandable Skyscraper Right / Left Standard Skyscraper when expanded displays up to 5 tabs of various content (EET / EDN / TMW) http://visualsteel.com/video3.html?cn=e sa1&vwidth=1000&vheight=720 Expandable Tile (125x125) Standard 125x125 tile when expanded displays up to 5 tabs of various content (not currently available on EDN) http://visualsteel.com/video3.html?cn=e ta1&vwidth=1000&vheight=720 Expandable Thumbnail Leaderboard Standard leaderboard when expanded displays 6 swatches which rotate with up to 12 pieces of creative, and expands to display larger side panel http://visualsteel.com/video3.html?cn=c ep2&vwidth=1000&vheight=720 Product Selector Guide Standard IMU with up to3 relational pull down menus (no more than 100 variances total) http://i.cmpnet.com/ads/graphics/as5/b umper/eet_npx_imu_1103/ 2

3. Deliverables: 150,000 impressions over 3 months. Full design and hosting services Custom ad design based on existing client creative and goals Dedicated project manager Tracking reports reflecting behavioral data for your Smart Ad (impressions served, opens, length of time spent interacting with unit, and clicks to content within the ad) 5 business day turn around following asset delivery Content: Tabbed leaderboard, Tile, and Sky: –Up to 5 tabs linking to 7 advertiser-provided assets, plus images and video Expandable Thumbnail leaderboard: –Ideally suited for strong graphic/video content. 12 rotating tiles (6 visible simultaneously) Product Selector Ad: 3 relational pull down menus, 100 variances total1 3 The Details

4. The Smart Ad is an expandable leaderboard which enables you to include up to seven (7) different assets within your ad such as video messages and product demonstrations and comparisons, case studies, whitepapers and other assets to engage your targeted audience. 4 Smart Ad Leaderboard Smart Ad Leaderboard expanded

5. Located in the top leaderboard position Standard Leaderboard, when rolled over pushes site content down and expands to 728 pixels x 400 pixels Expandable is comprised of a large panel and a matrix of rotating tiles (6 out of 12 visible) Expandable Thumbnail Leaderboard Social media links available (on all ad types) 5

6. Located in the Boombox position Standard boombox ad with up to 3 relational pull down menus (no more than 100 variances total) Product Selector Guide 6

7. Located in the Skyscraper position (left, right, or center) Expandable Skyscraper Right hand side When expanded to 350x600 pixels, unit expands, covering content to the right, and user engages with the unit by clicking on the various tabs (up to 5). Can include video demos, case studies, webinars, other technical resources, etc. 7

8. Located in the 125x125 position Standard tile ad, but when rolled over the page is screened out and overlayed with a tabbed unit. Multiple tabs, each revealing different page of content. 8 Expandable Tile