1. Ida Kraševec, 3.b

2. Sony Corporation Headquarters: Minato, Tokyo, Japan
President: Sir Howard Stringer
Name: a compound of latin sonus and english sonny (boy)
Five sections: electronics, games, entertainment (video and music), financial services, other

3. Early History 1945, Tokyo: Masaru Ibuka started a radio repair shop
1946: with Akio Morita they founded a company – Tokyo Tsushin Kogyo Kabushiki Kaisha
1955: TR-55 Japan’s first commercially produced transistor radio
1958: the name Sony

4. Notable products, technologies and formats
Betamax
Walkman
3.5-inch floppy disk
Discman
MMCD format
ATRAC and ATRAC3 format
PlayStation, PlayStation 2, PlayStation3
Blu-ray Disc

5. Format wars Joint ventures
The videotape format war: Betamax (Sony) vs VHS (JVC)
MMCD (Philips, Sony) + SD (Toshiba) = DVD
Blu-ray Disc (Sony) vs HD DVD (Toshiba)
Joint ventures
+ Ericsson = Sony Ericsson
+ BMG = Sony BMG Music Entertainment

6. Environmental efforts
Scandals
Hiring graffiti artists to spray paint advertisements
DVD protection
Batteries recall
Environmental efforts
"Sony Take Back Recycling Program"
Biobattery
Green TV
5th place on the Greenpeace chart "Guide to Greener Electronics"