1. Setting oneM2M’s Market direction
Group Name: MARCOM
Source: Philip Jacobs, Cisco Systems,
Meeting Date:
Agenda Item: TBD
MARCOM Setting_oneM2M’s_Market_direction

2. Goal
oneM2M has a documented 5 year Vision, Strategy, Tactics and Roadmap suitable to set its direction and be publicly shared, built by Business Development professionals of member companies.
What follows is a strawman plan:
MARCOM preparation, followed by
3 special meetings

3. Strawman Proposal - Preparation
Prepare a short deck about oneM2M with the invitation, which is for a series of 3 special conference meetings 
Current Vision, Strategy, Tactics
Current Architecture and Features
Roadmap Features
Timeline – start now
Post the short deck and ask TP/SC participants to forwards to their BD folks
Timeline – Around or during MARCOM 18.1 (June)
MARCOM Setting_oneM2M’s_Market_direction

4. Strawman Proposal – Meeting 1
Introductions
Q&A about the short deck
Input decks from BD folks
Discussion of priorities and low hanging fruit
Timeline – Around or during MARCOM 18.2 (July)
MARCOM Setting_oneM2M’s_Market_direction

5. Strawman Proposal – Meeting 2
Drafting session for Business Deck
Contents of Business Deck (output)
Vision, Strategy, Tactics
Roadmap Features
Timeline – Around or during MARCOM 19.1 (Aug)
MARCOM Setting_oneM2M’s_Market_direction

6. Strawman Proposal – Meeting 3
Review of Business Deck, for input to SC and TP
Timeline – Around or during MARCOM 20.1 (Sep)
Next Steps
Internally publish to SC/TP
Provides SC guidance on market direction
Provides TP guidance for subsequent releases
Externally publish
Repeat annually
MARCOM Setting_oneM2M’s_Market_direction