1. Title Slide: Name of social innovation concept Presenters

2. Instructions for preparing your pitch The pitch deck can be used as a template for an “intro” or executive summary for your social enterprise concept The point of this deck is to walk the audience through a story. –What’s this all about? What is the social enterprise? –Why is it interesting from a social impact perspective? –How much money do you need? –What will you do with the money? –How does the social enterprise work? –What type of people will implement this social enterprise? –What are the risks? Slides should retain a good amount of “white space” – no long paragraphs (e.g. your slides shouldn’t look like this one!) Use graphics – but don’t go overboard!

3. Overview Name of social enterprise? What it does –1 sentence description Objectives of presentation How much money you want –What do you need it for? Be careful not to provide too much information in the introduction otherwise you risk being redundant.

4. Problem What is the social problem you are trying to solve (and where)? - Its important to hook the audience in this first slide (this is the “opening gambit”), some tactics are: Question – “did you know.... ?” Fact – “90% of children in Liberia....” Story – “Pamilla once lived in poverty....” Quote – “Muhammad Yunnis said, “....” Picture – photo Perspective/Retrospective – historical or personal overview

5. Solution How do you propose to solve the problem? –Explain the strategy and/or mission of your social innovation Innovative –What makes your approach special or unique from others trying to solve the same problem?

6. Benefit: Social Impact What are the benefits of your innovation? What is the social impact you intend to create? –Give details –Try to use some bullets with hard numbers

7. Market Who is your customer? –Is the customer and the beneficiary of your social enterprise different? Explain –Characteristics that motivate them to buy/use your products/services Describe your market –Location, size, trends, distinctive features

8. Products/Services What are the products and/or services of your social innovation? What are the benefits of these products and services for your market?

9. Innovation Model How does your social enterprise work? –Impact model –Revenue model How will model enable growth/scale –This is best as diagram Why/how will it achieve sustainability? –Plan to make social innovation a going concern in the long term. What is your partnership strategy –Who are your partners/alliances? How are these relationships structured?

10. Team What are their qualifications? – These should relate directly to the work being done Why should social investors have confidence in these people? –Why will they make the innovation successful?

11. Financials Requirements: The Ask How much do you want for your social innovation? –Should be related to startup costs and/or early operations What will use it for? –Be specific What kind of money? –grant, debt, equity, etc.

12. Risks and success factors Main risks of your enterprise? How you will minimize or mitigate these risks? Why will you be successful?

13. Close Closing image –Leave your audience with a picture, quote, story, etc. that reflects the change you are seeking to create and illustrated the benefits of their help. Thank you Questions?