2. 2 @@ Sample Sport and Medical Sciences Academy Hartford, CT

3. 3 Mission Statement Describe the Opportunity  We are an independent skateboard design company. Our designs are sold to other companies who produce them and sell them under their label. After we have a store front, members will be able to create customized decks. Mission Statement  Our company strives to provide our customers with original, visually stimulating skateboard decks that appeal to their individual target markets.

4. 4 Business Profile Type of Business  Retail  We offer innovative, custom designs Legal Structure  Partnership  We chose this because we each bring an important piece to the business and are willing to split the work and profit equally

5. 5 Qualifications  Operational  Josh has an understanding of the skateboard industry and is an avid skateboarder  James has taken a multitude of art classes for over 11 years  We have taken a Marketing/Entrepreneurship class

6. 6 Consumer Profile By Location  Nationwide By Population  Skateboarding companies By Personality/Behavior  Companies who want to offer their customers the most appealing cutting edge, new designs

7. 7 Market Analysis Industry NameRecreational Sports Industry Size$5,700,000,000 16% of the brands. We could also go after the professional skateboarders that make decks under their own brands. # of skateboard brands in the U.S. # of skateboarders in the U.S. Potential Market Size Target Market Total Population 11,000,000 8 50

8. 8 Competitive Advantage  EnjoiBaker Factors Great Quality of Product//Service Price Location Brand/Reputation Unique Knowledge Great Expensive Competitive Panda themeName ThemeCustomized original designs Nationwide Online Great

9. 9 Marketing Plan $750 Skateboard companies who want new designs Word of mouth and our website Nationwide Original skateboard decks

10. 10 Marketing Plan PurchaseRetention Word of mouth Stickers Wristbands Website Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness CompetitionsDesign for one professionalSame $150 $0.00 Monthly cost, by phase: AwarenessPurchaseRetention Customizing the decks in the way the companies want them, “get into their heads” Quality customer service and redesigns as needed

11. 11 Cost of Materials/Direct Labor Definition of One Unit One Deck Design Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $8.251 hour$8.25 Total Direct Labor Per Unit$8.25 Material DescriptionCost/Total QuantityCost Per Unit ($) Pencils$1/10 pencils$0.10 Paper$1/70 sheets$0.01 Total Material Cost Per Unit$0.11 Total Other Variable Costs Per Unit$0.00 Cost of Sales Per Unit$8.36

12. 12 Economics of 1 Unit Definition of One Unit One Deck Design Selling Price per Unit$750.00 Direct Labor per Unit$8.25 Materials per Unit$0.11 Total COGS per Unit$8.36 Total Other Variable Costs per Unit$0.00 Total Cost of Sales$8.36 Contribution Margin$741.64

13. 13 Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend $50.00 Advertising $150.00 Depreciation (computer) $15.00 Rent / utilities / internet $50.00 Total Monthly Fixed Costs $265.00

14. 14 Time Management Plan Business Schedule for a Typical Week

15. 15 Monthly Sales Projections Total Units 48 Full Capacity 72 Break-Even Units 1

16. 16 Projected Yearly Income Statement Selling Price Per Unit$750.00 # of Units Sold48 Total Sales$36,000 Total COGS$401.28 Other Variable Costs$0.00 Total Variable Costs$401.28 Gross Profit$35,598.72 Yearly Fixed Costs$3,180.00 Other Costs/Unforeseen$1,000.00 Total Fixed Costs$4,180.00 Profit before Taxes$31,418.72 Less Estimated Taxes @25%$7,854.68 Net Profit$23,564.04

17. 17 ItemWhere I will buy this?Cost of Item ComputerAlready Owned$0.00 PhotoshopAlready owned$0.00 Business CardsVista Print$10.00 Advertising/Marketing materials Online$150.00 CASH RESERVE covering 3 months of fixed expenses$795.00 Estimated TOTAL START-UP INVESTMENT$955.00 Start-up Investment 2 Hours$16.50$8.25 x= Total $971.50

18. 18 Return …on Sales …on Investment 2,426% Annual Net Profit Start-Up Inv. $23,564.04 $971.50 = $24.26 65% Annual Net Profit Total Sales $23,564.04 $36,000.00 = $0.65

19. 19 Financing Strategy for Total Start-up Investment SourceAmountDebtEquityGift Personal Savings$971.50 X Totals: $ 971.50

20. 20 Business Responsibility Plan  Our business would donate 7% of our annual net profits to the National Military Family Association  It would be advertised on our website and business cards.

21. 21 Business & Educational Goals Expand our contracts to 20% of the companies. Josh: Maintain an A average and get accepted to the college of my choice James: Graduate and get accepted into college Business Personal Open our own store front, selling our own decks along with skateboard accessories. Work alongside professionals and semi-professionals making designs specifically for them. Josh: Attend a 4 year college. James: Start medical school and look into residency

22. 22 This is where it’s at! Thank you for your consideration of  Please visit us at: http://atdeckdesigns.weebly.com/http://atdeckdesigns.weebly.com/