1. NCEMA Fall 2013 Conference I’m an Emergency Management Director… Why is the JIS my Problem?! NCEMA Conference  October 21 CGSmith@nhcgov.comJulia.Jarema@ncdps.gov 910-798-7446919-825-2270

2. NCEMA Fall 2013 Conference Public Information in Emergencies In disasters, accurate & timely information is as essential as food & water.

3. NCEMA Fall 2013 Conference Why Do You Need a PIO? HINT: If the incident is big enough to consume a lot of your time… it’s likely to draw public and media interest. EM Director/ IC cannot manage the incident AND the public information needs.

4. NCEMA Fall 2013 Conference Why Do You Need a PIO? Carthage Nursing Home – March 29, 2009 Sandy Hook Elementary - Dec.14, 2012 Ocean Isle Deck Collapse – July 9, 2013U.S. Navy Yard – Sept. 16, 2013

5. NCEMA Fall 2013 Conference “…NBC reporters tweeted Chance's name as the shooter…CBS used Chance's name in tweets and in a radio broadcast. Both networks retracted their reports within minutes of misidentifying him as the shooter…” "We received misinformation from reliable sources and immediately corrected." Who is going to ensure that accurate information is being reported about your incident?

6. NCEMA Fall 2013 Conference Goals for Today: 1.Gain better understanding of PIO responsibilities  Public information in emergencies  JIS vs. JIC  JIC structure 2.Learn how to help your PIO (so s/he can help you)

7. NCEMA Fall 2013 Conference Gain and maintain stakeholder trust Be first and best source of information Ensure timely & coordinated release of information Manage control of and correct rumors Monitor & measure public perception of event Inform IC/UC of public reaction, attitude, needs Public Information in Emergencies

8. NCEMA Fall 2013 Conference External Stakeholders Residents Media Business community Schools Visitors/vacationers Special Needs populations (language, mobility) Keep Stakeholders Informed Internal Stakeholders SERT Partners – DOT, DHHS, Commerce, Ag, DENR, Admin, DOJ, Cultural Resources, Insurance, etc. County leadership – mayors, city council, local Emergency Managers Elected officials – local, state & federal

9. NCEMA Fall 2013 Conference Responds to media inquiries & interview requests, hold press conferences, answer questions Prepare speakers for interviews Develop/send news releases, briefings, talking points, videos, fact sheets, etc. Update/monitor media, web, social media PIO Duties in Emergencies

10. NCEMA Fall 2013 Conference Coordinate with Mayor, Co.Comm. Office Identify & correct rumors & information trends Field inquiries from elected officials & staff Develop briefings for local officials Determine community needs; answer inquiries Share recovery information PIO Duties in Emergencies

11. NCEMA Fall 2013 Conference Joint Information SYSTEM is info. coordination method (Think network of PIOs collaborating) What’s a JIS? What’s a JIC? Joint Information CENTER is location for the JIS. (It enhances information coordination) When do you use JIC? For multiple incidents or when incident lasts multiple incident periods. Raleigh Wilmington

12. NCEMA Fall 2013 Conference Virtual JIC (Shhhh…. There’s no such thing!)

13. NCEMA Fall 2013 Conference PIO does NOT mean 1 person!

14. NCEMA Fall 2013 Conference Public Information Officer Info Gathering * Fact Gathering * Media monitoring * Social media * Rumor control Info. Products * Writer * photo/video * Website * Admin. Support Media Support * Media relations * Speaker support * Field PIO Community Relations * private sector * special events JIC Manager

15. NCEMA Fall 2013 Conference PIO Plans & Product Writer/Researcher Social Media Web Site Photog/Video Graphics Media Support Media Relations Media Monitor Media Center Operations Admin Multilingual Gov hotline Intergovernmental Affairs Federal/Congress State/Legislative Counties Community Relations Community relations Private sector Field PIOs JIC Manager

16. NCEMA Fall 2013 Conference  Identify a primary PIO (actually 3)  Get them training – G290, G291, E388, etc.  Identify process/resources for managing info.  Include PIOs in ALL exercises  Help them plug into county/state PIO network How You Can Help – Before

17. NCEMA Fall 2013 Conference  Know the PIOs Informational Needs:  Acknowledge the incident  Tell what is being done about it  Tell the public what they need to do  Tell people where to get more information.  Call PIO FIRST in incident  Keep them informed How You Can Help - During