2. WE WILL BE DIFFERENT! Target Audience Format Research and Content Technology Advertising

3. Target Audience Post College Young Adults 20’s and 30’s Male/Female Format Research The Music is the Star You'll hear alt, indie, & modern rock, some hip hop & reggae plus lots of great local bands/musicians/songwriters and local poets Technology Internet Stream Advertising Limited Commercial Avails Guerilla Marketing / lots of on site presence with audience Product Strategy

4. Street Intercept Research What do you NOT like about rock and alternative on radio? What would you suggest to improve radio and internet streaming?  Over-Commercialization  Talkative DJ’s  Song Repetition  Limited Music Variety  Boring, Predictable

5. Street Intercept Research  Improved audio technology overcomes any resistance through internet stream with unlimited range and quality.

6.  Lifestyle/Business: The Phillies, Dad Vail Regatta, Taste of Manayunk, MySpace, Philly Edge, DigPhilly.com, Manayunk Business, Roxborough Development, Grape Street, Live Nation Concerts  Community/Public Service: Peace For Philly, Colleges and Universities, Physicians for Social Responsibility, Inglis Foundation, PAL, American Cancer Society  Cultural: Local Musicians, Phila Theatre Alliance, Poets Societies, Manayunk Art Center Local Community Partners

7. Website, E-Marketing, Telemarketing, Newspaper, Direct Mail, Billboards, Bus Boards, Remote Vehicles, Television

8. Skinradio.com offers  Help Businesses Increase Market Share  Niche Format  Young, Affluent, Early Adapters  Local Philadelphia Focus  Advertiser Prominence