1. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Chapter 2 The Roles of Web Creators and the Reactions of Users Organizations Image: (name of the game) The ‘perception’ of the organization by customers Poor web site presentation Damage to image Loss of prestige Loss of goodwill Loss of credibility Loss of visitors See above Loss of sales (revenue) Help to competition

2. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Roles of Web Creators : I.Presenter(s) Represent the business organization Ultimate decision-making authority Responsible for: Scope of the web project Allocating resources Money Computer time Equipment Staff Information to present Information NOT to present Determine interactivity with other company systems

3. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Roles of Web Creators : II.Information Steward Keeper of organizational information Managers of functional areas Marketing Financial Public Relations Customer Service Manufacturing Information Approval is absolutely necessary Job: Determine the intended audience User demographics Web Site targeted audience Determines: Information Products Services

4. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Roles of Web Creators : III.Designers Technical expert Wordsmith Media Designer Clients are: Information Steward Users of the site Responsibilities Gathering of information Gathering of materials Achieve mutual understanding between Presenters and Users Accomplish requirements of the Information Steward Present presentation alternatives Communication Programmers Graphics Designers Writers Managers

5. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Skill Sets Traditional Information System Designers Deal with: User Domain HOW the application will be used Well defined audience Development Domain Process Tools for development Technology Domain Programming code Databases Files

6. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Skill Sets Web Designers Deal with: User Domain HOW the application will be used Large un-defined audience Small defined audience Development Domain Process Tools for development Technology Domain Programming code Databases Files Graphical Interface Design Semantic skill Meaning of verbal and written information Limited area (room) to present information Numerous presentation media Text Graphics Multi-media

7. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Users Preconceived ideas Their model of the world (mental map) Education CULTURE Religion Home life Acquaintances Traits Beliefs Behavior Patterns Experience Existing World View

8. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Feelings Emotional Responses Joy, Excitement, Anger Thoughts Mental Processes Selection, Correction, Problem Solving, User Reaction Takes Action Stays or Leaves Images Text Multi-media User Interaction

9. WEB111A: WWW Design Web11a_planning_02.ppt PD chapter 2 Information Anxiety User uncomfortable Not understanding information Overwhelmed by the mount of information Not knowing if desired information exists Not knowing where to find the desired information Not able to access (password) desired information Goal: to avoid Information Anxiety Design Responsibility